Lavender Row

Lavender Row

INTRODUCTION

Lavender Row is a beautiful lavender farm on the Taieri plains, south-west of Dunedin. Their range of lavender products includes single-variety oils, face mist, lavender dab-on, and a gorgeous body cream.

CREATIVE BRIEF

When Lavender Row began working with Turboweb, they already had their branding in place and a well-established Instagram page. They were ready for the next step of setting up their own website with online shopping, to let their customers buy directly from them. Paula and Kelly wanted a design that would integrate well with their Instagram presence, and they wanted the website to look fresh, crisp and inviting.

Lavender Row website browser view by Turboweb

WEBSITE

Turboweb’s designer came up with a stunning design, incorporating sprigs of lavender into the layout, and matching a strong deep lavender colour with warm copper tones.

The online store component of the website was custom-built for Lavender Row, accommodating products with different sizing and pricing, such as their three different lavender oils, available in 5mL or 10mL sizes. The store is integrated with Stripe payment processing. For order processing, the website both sends an email order to the Lavender Row team and allows for orders to be fully managed from within the admin dashboard of the website itself.

Lavender Row website browser view by Turboweb

WEBSITE

Turboweb’s designer came up with a stunning design, incorporating sprigs of lavender into the layout, and matching a strong deep lavender colour with warm copper tones.

The online store component of the website was custom-built for Lavender Row, accommodating products with different sizing and pricing, such as their three different lavender oils, available in 5mL or 10mL sizes. The store is integrated with Stripe payment processing. For order processing, the website both sends an email order to the Lavender Row team and allows for orders to be fully managed from within the admin dashboard of the website itself.

Lavender Row website mobile view by Turboweb

AUDIENCE ENGAGEMENT

Communicating directly with their followers is an important part of how Lavender Row do business.

Turboweb’s Instagram integration puts the Lavender Row Instagram feed directly on their homepage, creating strong links between the website and their social media presence. It also means that there is always new content on the homepage.

The Blog module of the website is where Kelly and Paula write about Lavender Row in a chatty, friendly style, and allows for much longer stories and reflections than is possible just through Instagram.

The Lavender Row website helps Paula and Kelly connect with their customers with a Mailchimp integration. Mailchimp is an email newsletter service that manages all the messy part of email newsletters, like keeping the subscriber list up-to-date, easily allowing people to unsubscribe, and optimising your newsletters for delivery to their inboxes rather than their spam folders. Turboweb websites all integrate easily with Mailchimp, allowing subscribers to join your email newsletter right from your website.

Lavender Row website mobile view by Turboweb

AUDIENCE ENGAGEMENT

Communicating directly with their followers is an important part of how Lavender Row do business.

Turboweb’s Instagram integration puts the Lavender Row Instagram feed directly on their homepage, creating strong links between the website and their social media presence. It also means that there is always new content on the homepage.

The Blog module of the website is where Kelly and Paula write about Lavender Row in a chatty, friendly style, and allows for much longer stories and reflections than is possible just through Instagram.

The Lavender Row website helps Paula and Kelly connect with their customers with a Mailchimp integration. Mailchimp is an email newsletter service that manages all the messy part of email newsletters, like keeping the subscriber list up-to-date, easily allowing people to unsubscribe, and optimising your newsletters for delivery to their inboxes rather than their spam folders. Turboweb websites all integrate easily with Mailchimp, allowing subscribers to join your email newsletter right from your website.

Lavender Row product photography by Turboweb

PHOTOGRAPHY

The Lavender Row website is so visually stunning in large part because of the amazing photography. Turboweb’s professional photography package includes staff shots, location photography and product images. For Lavender Row, that meant some beautiful imagery of the fields of lavender, terrific candid shots of Kelly and Paula in action (rather than more formal head-shots), and well-staged photography of their products, including clear-cut photos for the products for the website.

At Turboweb we always recommend a professional photoshoot because good photography marries so well with a good website design. The two work together to make a good thing even better. 

Lavender Row product photography by Turboweb

PHOTOGRAPHY

The Lavender Row website is so visually stunning in large part because of the amazing photography. Turboweb’s professional photography package includes staff shots, location photography and product images. For Lavender Row, that meant some beautiful imagery of the fields of lavender, terrific candid shots of Kelly and Paula in action (rather than more formal head-shots), and well-staged photography of their products, including clear-cut photos for the products for the website.

At Turboweb we always recommend a professional photoshoot because good photography marries so well with a good website design. The two work together to make a good thing even better. 

EMAIL

As well as setting up a new website for Lavender Row, Turboweb set them up with new email addresses from their new lavenderrow.co.nz domain. Turboweb offers email services using Microsoft 365 and can get you all set up and running smoothly with one-on-one help from our dedicated email technician.

 

If you’re in the market for a new website or ready to make the leap from a social media presence to your own website that you control, give Turboweb a call today.

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