What is web development and how can it help your business?

10th May 2018

What is web development and how can it help your business?

10th May 2018

Web development is a broad term for the work involved in developing a website for the internet, or an intranet (which is a private network). Web development commonly refers to the non-design aspects of building a website – so the nuts and bolts of it – the coding behind the design.

At Turboweb we have a team of developers who work with us on our website designs, including customised web development. Unlike other website companies in Otago and Southland, Turboweb have developers onsite and don’t outsource our development work. This allows us to more easily meet our clients' needs and requests, as we can easily work with our developers. This means any changes and adjustments can easily be met, as your business grows and changes.

How can web development help your business?


Getting your business online can have huge benefits, especially in New Zealand. Having an online presence for your business can expose your business to a huge audience of potential customers, that were otherwise unaware of your business and can be the key to getting your business ahead of the pack.

Your competitors might not be online, but New Zealand consumers are.

Let’s take a look at the stats on a New Zealand audience. According to the marketing director of yellow pages, only 50% of small businesses in New Zealand have some form of presence on the internet. Yet, according to Neilson, in 2016, 3.4million kiwis used the internet each week. That's 88% of the population aged over 10 years of age.

That’s an audience that small businesses should be taking advantage of, especially if your competitors aren’t taking advantage of the online market. Not only that, but mobile internet usage is growing in New Zealand with 3.1 million kiwis personally owning a mobile device or tablet. That’s 81% of the population aged over 10. Over half of all kiwis (56%) access the internet on our phones.

Did you know 2.8 million people in NZ visit social media across a month, with 88% of the online population aged 15+. Facebook and Youtube are still the top contenders in New Zealand.

All these stats mean now it’s more important than ever to get ahead of other businesses in New Zealand and get your business online. Web development is a great way to customise your website to represent your business in the best way it can be in the online space.

If you’re interested in web development and getting a website in the South Island, give Turboweb a call.

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