Setting up an online shop

28th Jul 2020

Setting up an online shop

28th Jul 2020

Setting up an online store to sell your products can be a great way of doing business. People can buy from you 24/7 and it allows you to operate a business without necessarily needing a traditional shopfront (and all the associated costs that come with that). Online selling can also broaden your traditional customer base because you can sell to people from other regions or overseas.

Online shopping doesn’t appeal to everyone, so make sure your target customer base feels comfortable buying online before you start. Some businesses find they can reach more customers by offering online shopping alongside a traditional shop, so people can purchase first-hand from the store and then continue buying your product through online shopping.

Check out Might Mix Dog Food

Setting up an online store to sell your products can be a great way of doing business. People can buy from you 24/7 and it allows you to operate a business without necessarily needing a traditional shopfront (and all the associated costs that come with that). Online selling can also broaden your traditional customer base because you can sell to people from other regions or overseas.

Online shopping doesn’t appeal to everyone, so make sure your target customer base feels comfortable buying online before you start. Some businesses find they can reach more customers by offering online shopping alongside a traditional shop, so people can purchase first-hand from the store and then continue buying your product through online shopping.

Check out Might Mix Dog Food

Customers expect several things from an online store including:
  • A product list or catalogue
  • A tool for selecting products to purchase (usually a shopping cart or basket)
  • An ordering or payment tool
  • Clear information on ordering, shipping and prices
  • Customers are also interested in refunds, warranties and returns policies
  • Providing an alternative form of contact (whether Facebook messenger, instant chat, phone or email) helps with any technical issues during online orders.
  • Clear information about your privacy and security policies
What’s involved in setting up an online store?

Before you go ahead and set-up a website, look at other examples of online shops and think about how you want to display your products. You can buy web hosting packages and set-up shop yourself, but it’s best to discuss your options with a website company. You’ll also need to set-up methods to receive online payments.

What’s involved in setting up an online store?

Before you go ahead and set-up a website, look at other examples of online shops and think about how you want to display your products. You can buy web hosting packages and set-up shop yourself, but it’s best to discuss your options with a website company. You’ll also need to set-up methods to receive online payments.

Six tips for selling products online:
  • 1. Keep the information (especially prices) up-to-date on your website
  • 2. Use accurate images to represent your products
  • 3. Treat customer service the same as you would for a traditional shop
  • 4. Confirm orders immediately by email, you should be able to automate this process
  • 5. Advise customers if there are any delays with orders, that way, there are no surprises
  • 6. Provide contact details for your customers and respond quickly to enquiries (even if it’s an automated response giving a timeframe around when you’ll likely be in touch)

Also consider…

Why pay for a website when you can get one for free? Seven ways of having a professionally designed website pays for itself.

Learn more about doing business online. There are a few things to consider putting on your website to make your life easier.

Read more about choosing the right website platform.