Depending on the business type, part of the Turboweb content writing process when we create a new website involves contacting our client’s past customers for testimonials that we can then add to the new website.
Why do I need testimonials?
Testimonials are a great way to demonstrate your businesses worth. They tell your customers stories and their experience with you and give your business boost in credibility and reliability.
People frequently check reviews and ratings before choosing to buy a product, stay in a hotel, or eat at a restaurant, and even more so if they are looking to spend a chunk of money. You need to put your best foot forward and show potential customers exactly what they can expect from you.
Some methods for getting a testimonial
Contact your top ten clients and ask them for a testimonial – you can do this by email or phone so it’s a good method if you don’t have much time. Send them a few questions (like the ones below) to help them get started.
Do a survey or interview at the end of the project and ask permission to publish good responses – if you have a wee bit of time to catch up with your client at the end of the project it is a good opportunity to ask for their feedback and if they mind writing something for your website.
Grab a few words for a testimonial while meeting with a client - for example, if a client praises your work, ask if they would mind having that repeated on your website.
If you get a good review on Facebook, Google, or other social media, reach out to the person, and ask to use their review. Always get permission first!
Questions to ask to get a thoughtful testimonial
To help your client provide a good testimonial, ask these questions:
- What originally brought them to your business?
- How long have they been using your business, and why they keep using it?
- Would they recommend it to others?
- What hesitation or concerns did you have before you started?
- How did you find the process?
- How well do you think the final result meets your expectations?
- If appropriate, is there a photo or logo image that could go with the testimonial?
Remember - always get consent before publishing
Before you publish their testimonial statement on your website, always provide a copy to your client and get their approval first. Testimonials are all about building trust and using your client's words without their authorisation is breaking that trust!
Adding the testimonials to your website
Testimonials are added to the website in the Testimonials module and appear on the testimonials page. If you don’t have these just get in touch via email@example.com or 0800 887 269 and we can add them for you.
Testimonials and the testimonials page act much like the Team module and the about page – each individual testimonial is added in separately and can have its own image alongside it.
Make sure when adding in the testimonial you take out any personal information (like their surname). You
What if I just don’t have time?
If you just don’t have the time in the day or you’re simply stuck, let Turboweb take the hassle out of your hands with our content writing services. Contact Turboweb today on 0800 887 269 or firstname.lastname@example.org to discuss how we can help you tell your story online.