About Search Engine Optimisation

27th Feb 2020

About Search Engine Optimisation

27th Feb 2020

Search engine optimisation (SEO) involves strategies and techniques to increase the number of visitors to your website by achieving a high ranking whenever anyone searches for items relating to your business or organisation.  

A high ranking placement from Google, Bing, or one of the other internet search engines, means that your website will show up at the top of the search results. Since most internet users only focus on the first five or so search results, and very few move beyond the first page, there is a huge advantage in having your website rank as highly as possible in order to attract the most visitors.

When you purchased the content writing service for your new Turboweb website, your website content is written with SEO in mind. However, Google also prefers new content to old, so websites freshly updated with new text content will rank higher than older sites that have not been updated in a while.

One of the best ways to increase SEO for your website with fresh content is to regularly post news updates, events, or captioned images to your gallery.  The search engine ranks text in properly laid out paragraphs higher than a basic list of keywords, so when including images in your gallery, adding a paragraph-long caption to the image works better for SEO than a single word or sentence. In short, words count but a story counts more!

There are many articles online about Search Engine Optimisation if you would like to research the topic further.

Search Engine Basics

There are lots of articles online explaining how keywords feed search engines like Google.  The basic things to remember are:

  1. Relevance.  Keywords are what search engines need to find your page, but a keyword must be relevant to the rest of your page.  So if your business is selling beds and bedding for example, and you have a page all about pillows, keywords for the pillow page may include pillow brands as well as reasons for buying a new pillow: sleep position, neck support, Dunlopillo, allergy.  On the other hand, your home page may have keywords for the location of your shop, mattress brands, and things people look for when buying a new bed like Dunedin, mattress, free delivery, budget, Sealy, Sleepmaker.
  2. Authority.  Authority involves the number of links your page has with other relevant pages. For example, on a bedding homepage, having 'pillows' as the anchor text with a clickable link to the page talking about pillows gives it more authority than if 'pillows' is linked to a landscaping page.  The number of links counts too, so the more relevant links, the better. Linking to non-relevant pages creates an issue with Trust!
  3. Trust. How trustworthy a page is depends on the relevance of what the page is linked to. For example, linking the 'pillows' anchor text on your bedding site to X-rated websites is definitely going to reduce your 'Trust' rating!  Organisations that sell advertising space on their websites to third parties have to be careful about what they might be linking to.
  4. Usability.  Google search engines also rank websites by how user-friendly they are.  For example, a web page covered in lots of advertising is considered to be less usable.  Loading speed is also important.  A slow page is not user-friendly. Turboweb websites are designed to have plenty of images, but there are limits.  For example, having four or five rotating images for your homepage banner is reasonable. Having fifteen or twenty banner images may slow down your page too much and reduce your 'usability' ranking.


For our busy clients, who don't have time to post new stories regularly, Turboweb offers one-off or ongoing content updates for keeping your website, news, newsletters or even your Facebook page fresh, and your SEO ranking high.

Just give us a call on 0800 887 269 or email info@turboweb.co.nz


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