Smart ways to start on your website content - 9th Jan 2018

It’s a new year, and a new you (not really), and maybe it’s time for a new website. But where to start?

So, you’ve decided to get cracking on the website. Great! But it comes to thinking about the content for your website and you get stuck. Maybe you know your business inside and out, but instead of finding it easy to write about, you have one of those 20-minutes-spent-staring-at-your-screen-moments. That’s where Turboweb are here to help. We have a team of content writers that can help you get your website up and running. Usually the content writer just needs a quick chat and a basic idea around the key service areas and content for your website before writing something up for you to approve.

To help if you’re struggling to find ideas for a news item or content for your website yourself, here’s some tips and tricks to get you started.

Bullet point it.

Bullet points are great for our content writers to work from, send them a clear list and let them work their magic. Bullet points are great for using with products or services. The ‘next generation’ coming through apparently read a page by initially scanning it for information, rather than reading it from left to right, and love bullet point lists. Bullet points also keep it succinct and are great for feeding search engines. Bullet points are great for running through a process (eg. How to cast glass) or for product features.

Be the answer

First up, ask yourself, what will someone searching for my website be asking Google? Answering questions your consumer will be asking could put you at the top of search engines. For example, if you sell septic tanks, why not answer the question; how do I spot septic tank failure? Asking questions can be a great way to hook in readers too. Think about things that customers always ring you on the phone about – could this be answered somewhere on your website? For example, they could always ask “how long will this appointment take?” or “what’s the postage?” these are things that can easily be answered on your website, instead of taking time away from staff. More and more users are coming into websites through long form searches in search engines such as google (what this means is they’re searching sentences such as “how do I…” and expecting answers, rather than searching just key words).

Get your subject and structure straight

Having a clear idea of your subject for each page and sticking to it is key to lowering your bounce rate (visitors who quickly leave your webpage). After all, if you were looking for apples, and someone served up oranges, you’d be disappointed too. Having a clear structure to your website, so that users can easily navigate to the information they are after is also key. It can help to initially write out or even draw up the website structure, so you know exactly where everything is, before starting the process. People often don’t come straight into your homepage when initially viewing your website either, they might come in via a subpage on a particular topic, so having a clear structure and easily navigable website is crucial.

Think about what you want to do more of

What could really make your business get rolling? Is there something that if you sold more of it, your business would be better off? Then think about what people looking for that product or service would be interested in finding out when searching online – and there’s your content. Think about making that service prominent on your homepage, and writing up several supporting pages of content that feed back into that product or service.

Pictures tell a thousand words, but a thousand words feed SEO

Don’t be shy about having content on your website. Text is needed to feed search engines and provide information for visitors. If you think a page is looking too full of words, consider breaking it up with headings and sub headings, bullet points, using images, tables and other media (such as video) to mix up the content. Ideally for best practice we recommend over 400 words per page, to pick up some good SEO.

Here at Turboweb, we know it’s often difficult to write about yourself, or your business, and businesses simply don’t have the time to write the content for their website, they’re busy doing what they do best – running their business! That’s why we offer a content writer service. Our content writers also know the best practices around writing for the web and little tweaks that mean you can get the best out of your content. To get started on turbocharging your online content contact Turboweb today.
 
 

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