SouthDrill

SouthDrill

INTRODUCTION

SouthDrill is an established piling and drilling company operating throughout the South Island and is part of the HWR group of companies. They specialise in the development and maintenance of irrigation, commercial, domestic and rural water bores, construction piling, and geotechnical operations.

SouthDrill website by Turboweb

CREATIVE BRIEF

SouthDrill had an existing website, but it was getting a bit old and outdated. The time was right to give it a bit of a revamp and to bring the design alongside that of SouthRoads, one of SouthDrill’s sister companies.

They were in the process of planning and launching a radio advertising campaign, and needed a new website to go hand in hand with their marketing strategy.

SouthDrill have been in the industry for over 40 years, so wanted a website that would reflect their experience, dependability, and reliability. They’ve also got some great cutting-edge technology so wanted to highlight their technical strengths, and their service offerings.

SouthDrill website by Turboweb

CREATIVE BRIEF

SouthDrill had an existing website, but it was getting a bit old and outdated. The time was right to give it a bit of a revamp and to bring the design alongside that of SouthRoads, one of SouthDrill’s sister companies.

They were in the process of planning and launching a radio advertising campaign, and needed a new website to go hand in hand with their marketing strategy.

SouthDrill have been in the industry for over 40 years, so wanted a website that would reflect their experience, dependability, and reliability. They’ve also got some great cutting-edge technology so wanted to highlight their technical strengths, and their service offerings.

SouthDrill Website by Turboweb optimised for mobile

WEBSITE

Turboweb worked with the SouthDrill team to create some great in-depth content for their new site.  SouthDrill’s services revolve mostly around Piling and Drilling, so these services were given prominence in the top-level navigation menu. Their other services, such as Water Testing, Offal Holes, and Resource Consents were also discussed, on the Other Services page. 

It’s important to name and give some information about all your services somewhere on your website, otherwise Google and other search engines don’t know what you're offering, and you miss out on website visitors.

One great feature in the SouthDrill website is the Projects module. This is where the SouthDrill team can upload a story about a project that they have completed, talk about the expertise and problem-solving that they brought to the project, and really explore their specialties.

SouthDrill Website by Turboweb optimised for mobile

WEBSITE

Turboweb worked with the SouthDrill team to create some great in-depth content for their new site.  SouthDrill’s services revolve mostly around Piling and Drilling, so these services were given prominence in the top-level navigation menu. Their other services, such as Water Testing, Offal Holes, and Resource Consents were also discussed, on the Other Services page. 

It’s important to name and give some information about all your services somewhere on your website, otherwise Google and other search engines don’t know what you're offering, and you miss out on website visitors.

One great feature in the SouthDrill website is the Projects module. This is where the SouthDrill team can upload a story about a project that they have completed, talk about the expertise and problem-solving that they brought to the project, and really explore their specialties.

GOOGLE SERVICES

In addition to creating the SouthDrill website itself, the Turboweb team connected it to Google Analytics and Google Search Console – two powerful Google Services that can give you realtime information and feedback about who is visiting your site, what they are doing there, and whether your site is fully customised to meet Google’s preferred requirements. Turboweb also optimised the SouthDrill Google My Business listing, to help them get the most out of this dominant online directory.

 

CONTACT TURBOWEB

If you're ready to give your existing website a brush up and refresh, talk to Turboweb today.

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