Turboweb website showcase

McBrides Monumental and Signworks

McBrides Monumental and Signworks

INTRODUCTION

The Turboweb team have been working with the team at McBrides Monumental and Signworks since 2016, when they were operating their three connected businesses under the umbrella of Doug Nesbit Funeral Services. In 2020 Doug decided it was time to sell the funeral services component of the company, and really focus on the monumental masonry and signwriting aspects of the business. 

CREATIVE BRIEF

Turboweb sat down with the McBrides Monumental and Signworks team and really talked through the range of customers who come to them, what they are wanting, and what services and products would appeal to each of them. Although there is some crossover between the offerings of these two businesses, it became apparent that the right thing to do was to create two separate websites: one for McBrides Monumental Services, and one for Signworks.

Creating two different websites meant that the website content could be tailored for each business, discussing the particular needs and concerns of their clients, and optimising the sites to get found on Google for searches that are relevant to their businesses through specific content and targeted SEO. Each business already had its own logo and branding, so these were used as the starting points for the website designs.

The websites link to each other in the footer of each site, and both have their location and contact details featuring prominently – making it as easy as possible for clients to contact them.

MCBRIDES MONUMENTAL WEBSITE

The McBrides Monumental Services website is based around their black, white and red logo. Dependable, timeless colours that stand the test of time – just like the headstones that they create. This website showcases the memorial headstone work that they do – creating new memorial headstones, making additions to existing headstones, restoring the signwriting on old monuments, and their headstone cleaning and waterblasting service.

MCBRIDES MONUMENTAL WEBSITE

The McBrides Monumental Services website is based around their black, white and red logo. Dependable, timeless colours that stand the test of time – just like the headstones that they create. This website showcases the memorial headstone work that they do – creating new memorial headstones, making additions to existing headstones, restoring the signwriting on old monuments, and their headstone cleaning and waterblasting service.

SIGNWORKS WEBSITE

In contrast, the Signworks website is much more vibrant and dramatic, based around their electric blue logo. This site is all about the signwriting, signage, and graphic design services that the team provide. Their scissor-lift which they usually use to install signage is also for hire, and the information about this service is on this website as well.

SIGNWORKS WEBSITE

In contrast, the Signworks website is much more vibrant and dramatic, based around their electric blue logo. This site is all about the signwriting, signage, and graphic design services that the team provide. Their scissor-lift which they usually use to install signage is also for hire, and the information about this service is on this website as well.

PHOTOGRAPHY

Turboweb’s professional photographer spent the day on site with the McBrides Monumental Services and Signworks team, getting great staff photos, and a terrific selection of interior and exterior shots of the premises. He was privileged to accompany Jenna and Doug to the cemetery where he was able to record them making an addition to an existing headstone, and to spend some time with Robyn and Murray in the signwriting workshop. These images of the team in action, and some of their recent work really make the websites pop.

Contact Turboweb today to chat about creating a new website - (or two!) - for your businesses. We're always happy to help, and can talk through the pros and cons of the different options with you so that when you make your decisions, you know you've made them with all the information you need.