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Holloway Construction

Holloway Construction

INTRODUCTION

Founded in 1998, Holloway Construction is a team of Wanaka locals who build new architectural homes and strawbale houses. They have built their reputation on quality, honesty and style. Their ethos is one project at a time, well built. By working with one client at a time they gain a deep understanding of their projects and can really dive into the finer details.
 

CREATIVE BRIEF

Holloway Construction wanted their new website to be a contemporary design, with super clean lines and a modern feel. They felt that their existing website didn’t really tell their story well enough, or really convey the type of work they love doing.

Having played around with websites myself in the past, I had no hesitations about turning to the professionals to get the Holloway Construction site done. The design and development process with Turboweb was really good, and the final result exceeds my expectations. I’m really happy with it.
— Brendan Holloway - Holloway Construction
GRAPHIC DESIGN AND CONTENT

Brendan Holloway worked closely with Turboweb’s graphic designer to come up with a logo that would work well online and in flyers and signage. The look and feel from this logo was then carried through to the whole site, with the wide-banner photography echoing the horizontal lines and proportions of the logo, as well as the wide open skies of Central Otago.

Turboweb’s content writing team created great content, specially crafted to showcase the environmental and sustainable building practices of Holloway Construction, and to ensure that the site ranked well in search engines. Performing well in online searches depends heavily on having well-written content that informs your clients and showcases your business, while also giving the search engines enough information to decide who to show your site to. By investing in professional content writing, Holloway Construction invested in their organic search rankings.

GRAPHIC DESIGN AND CONTENT

Brendan Holloway worked closely with Turboweb’s graphic designer to come up with a logo that would work well online and in flyers and signage. The look and feel from this logo was then carried through to the whole site, with the wide-banner photography echoing the horizontal lines and proportions of the logo, as well as the wide open skies of Central Otago.

Turboweb’s content writing team created great content, specially crafted to showcase the environmental and sustainable building practices of Holloway Construction, and to ensure that the site ranked well in search engines. Performing well in online searches depends heavily on having well-written content that informs your clients and showcases your business, while also giving the search engines enough information to decide who to show your site to. By investing in professional content writing, Holloway Construction invested in their organic search rankings.

CUSTOM WEBSITE DESIGN

Holloway Construction have two main types of projects: new architectural builds, and strawbale homes. To showcase each type of build, while keeping the admin of the site really simple and smooth, Turboweb customised their projects module to allow each project to be added just once in the website’s dashboard and then be sorted to appear both in the dedicated page for each category and in the master page for all projects.

Potential clients are able to view a wide variety of projects, with lots of great photography to really get a good feel for the type of work that Holloway Construction do well, meaning that the beginnings of a rapport and relationship are already underway when that first contact is made.

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