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Carburettor Restorations

Carburettor Restorations

INTRODUCTION

Carburettor Restorations is a rare business. There are only a few carburettor restoration specialists left in the country. Wayne Lippert often works with car collectors and classic car restorers, and certainly knows his stuff. He’s been working with carburettors since he was fifteen.

Carburettor Restorations website by Turboweb
CREATIVE BRIEF

Wayne was after a simple, single-page website to just make sure his business keeps up with everything moving online. He wanted his address pretty obvious so it’s easy for people to find him, so liked the addition of a Google Map. Wayne wanted to include the logos of his main carby manufacturers and he’s also a qualified automotive electrician, so wanted to show that he’s also got electronic ignition kits and is a pro at sourcing speciality parts.

WEBSITE

The carburettor restorations website highlights four of Wayne’s key service areas including electronic ignition kits, fuel injectors, speciality parts, as well as carburettor restoration. The website mentions all the main brands that Wayne works with and that from Dunedin, he can ship New Zealand-wide. There’s a photo album section full of his most recent work, that Wayne can easily edit himself. At the bottom, it’s easy for customers to find out more about Wayne and find his workshop thanks to the Google Map. 

Carburettor Restorations website by Turboweb
CREATIVE BRIEF

Wayne was after a simple, single-page website to just make sure his business keeps up with everything moving online. He wanted his address pretty obvious so it’s easy for people to find him, so liked the addition of a Google Map. Wayne wanted to include the logos of his main carby manufacturers and he’s also a qualified automotive electrician, so wanted to show that he’s also got electronic ignition kits and is a pro at sourcing speciality parts.

WEBSITE

The carburettor restorations website highlights four of Wayne’s key service areas including electronic ignition kits, fuel injectors, speciality parts, as well as carburettor restoration. The website mentions all the main brands that Wayne works with and that from Dunedin, he can ship New Zealand-wide. There’s a photo album section full of his most recent work, that Wayne can easily edit himself. At the bottom, it’s easy for customers to find out more about Wayne and find his workshop thanks to the Google Map. 

Carburettor Restorations phone preview. Website by Turboweb.
PROFESSIONAL COPYWRITING

Wayne worked with our content team on his website copy. The website uses a wide range of keywords, while still being relevant, easily readable and informative. It mentions more than just his main service areas, but lots of key brand names, car types and commonly searched terms for what he offers. The Turboweb content team also worked with Wayne to ensure his Google My Business listing was under his control, that he has access to his Analytics, and more. Now Wayne can have some real transparency around his website traffic and he can respond to any reviews that come through Google.

Carburettor Restorations phone preview. Website by Turboweb.
PROFESSIONAL COPYWRITING

Wayne worked with our content team on his website copy. The website uses a wide range of keywords, while still being relevant, easily readable and informative. It mentions more than just his main service areas, but lots of key brand names, car types and commonly searched terms for what he offers. The Turboweb content team also worked with Wayne to ensure his Google My Business listing was under his control, that he has access to his Analytics, and more. Now Wayne can have some real transparency around his website traffic and he can respond to any reviews that come through Google.

I’d driven past Turboweb a few times and I like to work with local companies as then I’m able to put a face to the business. Costs were my main concern, as Covid hit during the website process and a full-blown website seemed like a bit too much buy-in. Turboweb were great and gave me options to make it easier. I liked that the SinglePage option was much more affordable. Now that my website is live, I’ve had great feedback on it from clients. If people phone up who don’t know where we’re located, I just point them to the website for directions – it’s excellent actually.
— Wayne Lippert, Carburettor Restorations
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