Edward White Builders


Edward White Builders are approachable, Dunedin builders that genuinely love what they do, and produce excellent work, with high attention to detail and a solid work ethic. Eddy, who runs the business, has a real passion and strong family history of building and working with wood, which really shines through in his work. Eddy and his wife Carly met with Paul and nailed down their main services to renovations and alterations, new builds, outdoor living areas and bespoke woodwork.


Eddy wanted a website that was clean and uncluttered. Where the images (and so woodwork) shone through, and so really spoke for itself. Edward White Builders already had a beautiful logo created that Turboweb could work with to complement the website design. The website incorporated some stylistic elements from the logo such as the white, grey and green (with the green being used to pop and be the actioning colour – on buttons and URLs). Turboweb also worked with the clean, sleek design established by the logo. Mandatory elements were the Licenced Building Practitioner logo at the bottom of the website.


The Edward White Builders website incorporates a clean and modern design, that lets the images (and quality workmanship) tell the story of Edward White Builders.

The warming, natural wood tones work in well with the grey, white and green colour scheme. While pops of green, within the website and the photos, create a harmonious website that is incredibly pleasing on the eye. Edward White Service pages take advantage of bullet point lists, which are not only SEO rich in terms of ‘long form search terms’ but are also easy and to the point for customers.

Eddy uses testimonials on his website, which is a smart move. Testimonials are a huge part of the building business in Dunedin, and with 84% of customers trusting online reviews as much as a review from a friend, they should help convert apprehensive customers.