What is SEO and how can we do it better?

4th Sep 2017

What is SEO and how can we do it better?

4th Sep 2017
SEO stands for Search Engine Optimisation. Having great SEO means you rank well on Google, Bing and other search engines – which means more organic (as opposed to paid) traffic to your site.
Getting great SEO can be a tricky business, and search engines like Google are a lot smarter than they used to be. The leading search engines like Google and Yahoo! use crawlers to look through your website content and then rank it accordingly. The goal of a good search engine is to deliver the best possible results to humans searching, so your website needs to 'deliver the goods'.

What can you do to improve SEO?

  • Cross linking between pages of the same website to provide more links to important pages may improve visibility.
  • Writing content which includes frequently searched keywords and phrases, so that it can be found with a wide variety of search queries can help increase traffic (but don't try to be everything to everyone, ensure you stay 'on-topic').
  • Updating content regularly (like adding news and events via your Simple Web Manager administration) will keep search engines coming back to index pages, and thus increase traffic.
  • Having relevant, well written, specific content on a topic will keep a user on your page (as opposed to someone quickly leaving your page, which search engines track).
  • Having a great User Experience so that viewers of your site can easily navigate your site (say on PC, and mobile) will also help with SEO and keeping users on your site.
There’s lots more technical stuff that can help increase your ranking, such as having keywords in the code of your website, and a description of each page in the code. With Turboweb’s Simple Web Manager, and a little bit of guidance from our team, you can continue to improve your organic (unpaid) reach.
We also have in-house content writers who can turbocharge the SEO for one of your key services, products, or the bread and butter of your business.
We recently worked with Quantum Concrete to increase their search engine optimisation around one of their key services: concrete driveways. View their website here.

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