Search Engine Optimisation explained.
Search Engine Optimisation is the process of affecting the online visibility of a website or web page in a web search engine’s unpaid results (eg Google or Bing). Unpaid results are often referred to as ‘natural’ or ‘organic’ search results (vs paid search results).
In general, the better the SEO, the higher and more often a page/ website will rank on search engines, resulting in more views, and more visitors (so higher traffic volumes to your website, increasing your audience, and an increase in views probably means an increase in sales).
What do Turboweb do to help increase SEO?
Turboweb take into account how search engines work. Our developer team are across the latest in search engine indexing algorithms (how companies like Google prioritise and store websites to present to users). Our team work at minimising the barriers that search engines have to face to index our pages (through appropriate coding).
Turboweb content writers work with you to optimise your website content. They do several things like look for specific keywords that could increase your results, look at long-form search terms, and look at increasing the number of backlinks or inbound links to increase the relevance and authority of a webpage. They can help you increase content on a page or refocus a page so that it really hits the mark and successfully meets the needs of your searching customers.
We highly recommend you consider having your website optimised for search engines (get an SEO check!) before considering paying for Google Adwords or any paid online advertising.
There’s no point in paying for high rankings on Google if your webpage isn’t optimised for search engines – as Google Ad Words takes poor performing pages and high bounce rates (the time it takes for visitors to leave your webpage after arriving) into account, and even if you’re paying – won’t give you optimal results. It’s best to work on having solid, relevant content for your website visitors so that if you do choose to do paid advertising, you get the best bang for your buck.
If you’re still lost in the SEO jargon and don’t know where to start, feel free to give us a call. If you think one of your key services or sections of your website could be ranking higher – call us and we can work with you to help increase your online presence.