What is Google Search Console?

16th Jun 2020

What is Google Search Console?

16th Jun 2020

Google Search Console is a free tool provided by Google that offers to help you monitor and maintain your site’s organic search presence. Google Search Console can help you understand why your site is performing well, or poorly in organic search results.

Google Search Console is a great tool to use to see what terms you’re ranking for in search engines (before you look at throwing some money at search terms) and helps Google diagnose any issues with your website, as well as communicating to Google what’s on your website. What’s great about it is it’s free and solid information straight from Google.

Google Search Console is a free tool provided by Google that offers to help you monitor and maintain your site’s organic search presence. Google Search Console can help you understand why your site is performing well, or poorly in organic search results.

Google Search Console is a great tool to use to see what terms you’re ranking for in search engines (before you look at throwing some money at search terms) and helps Google diagnose any issues with your website, as well as communicating to Google what’s on your website. What’s great about it is it’s free and solid information straight from Google.

What are ‘organic search results’?

Organic search results are those results you get naturally in search engines like Google or Bing, rather than search results that you pay for (through an agency or directly through Google Ads). Here at Turboweb, we like to focus on getting a solid foundation of organic search results before considering paid search options as that ensures you get a good return on your investment.

What are ‘organic search results’?

Organic search results are those results you get naturally in search engines like Google or Bing, rather than search results that you pay for (through an agency or directly through Google Ads). Here at Turboweb, we like to focus on getting a solid foundation of organic search results before considering paid search options as that ensures you get a good return on your investment.

How to use Google Search Console

Google Search Console provides key data about your website that you simply can’t find in Google Analytics. Learning how to take advantage of the data is what is key to driving more traffic to your website. Google Search Console helps in a few ways.

We’re going to focus on our favourite three:
  • You can submit your sitemap – telling Google what pages to index and what not to
  • You can see what terms you rank for in Google Search
  • You can see what web pages on your website rank highly in Google Search
How to submit your sitemap in Google Search Console:

You can tell Google about your website through Google Search Console by submitting your sitemap. In Google Search Console, this is in the menu on the left, under Index> Sitemaps. Submitting your sitemap tells Google what pages there are on your website, what to crawl and says to Google bots; ‘here I am, I exist, check out these web pages and ignore these ones’.

Use Google Search Console to tell Google about your website 

When you submit your sitemap, Google Search Console can tell you about your web pages and if they have good mobile usability. With 70% of people using their mobile phones to access websites online, ensuring your webpages are easy-to-use on mobile is crucial. Google Search Console will notify you if certain URLs are not mobile-friendly – say if the text is too small to read, or actionable buttons on the page are too close together for it to be usable. If you see these kinds of notifications from Google Search Console, don’t hesitate to get in touch with us. 

How to submit your sitemap in Google Search Console:

You can tell Google about your website through Google Search Console by submitting your sitemap. In Google Search Console, this is in the menu on the left, under Index> Sitemaps. Submitting your sitemap tells Google what pages there are on your website, what to crawl and says to Google bots; ‘here I am, I exist, check out these web pages and ignore these ones’.

Use Google Search Console to tell Google about your website 

When you submit your sitemap, Google Search Console can tell you about your web pages and if they have good mobile usability. With 70% of people using their mobile phones to access websites online, ensuring your webpages are easy-to-use on mobile is crucial. Google Search Console will notify you if certain URLs are not mobile-friendly – say if the text is too small to read, or actionable buttons on the page are too close together for it to be usable. If you see these kinds of notifications from Google Search Console, don’t hesitate to get in touch with us. 

What is your sitemap?

Your website sitemap is a table of contents for your website. It can help Google find every page on your site and understand its hierarchy. Submitting your sitemap will help Google determine what pages to show on Google. If you don’t submit your sitemap, Google may not index all of the pages on your website, so you may miss out on traffic.

Sitemaps are in XML format. To checkout your sitemap with Turboweb, go to your website URL and type in /sitemap.xml after it. From there, you should see a contents page of your website, similar to the sitemap URL that is in the footer of your website.

What is your sitemap?

Your website sitemap is a table of contents for your website. It can help Google find every page on your site and understand its hierarchy. Submitting your sitemap will help Google determine what pages to show on Google. If you don’t submit your sitemap, Google may not index all of the pages on your website, so you may miss out on traffic.

Sitemaps are in XML format. To checkout your sitemap with Turboweb, go to your website URL and type in /sitemap.xml after it. From there, you should see a contents page of your website, similar to the sitemap URL that is in the footer of your website.

How to submit your sitemap in Google Search Console

To submit your sitemap to Google, navigate to the left-hand menu in Google Search Console and look under ‘Index’ for ‘Sitemaps’. Click on that and you’ll see a box that says ‘Add a new sitemap’ pop ‘sitemap.xml’ in there and hit the ‘Submit’ button. Let Google Search Console do its thing and come back later to see how your submitted sitemap is going. The status should show as ‘successful’ and tell you how many URLs have been discovered.

Find out what queries in Google Search drive traffic to your website

One of the best things about Google Search Console is its ability to show you what queries are driving traffic to your website. You can find out clicks, impressions, click-through rates and even the positioning for given keywords and pages. Rather than flying blind, you can see how your pages are performing for specific keywords and make some changes, based on real data.

To see the queries people are searching for to find you on Google, you go to Performance on the left-hand menu and queries should be the first in the list. By default, you will see the clicks (what terms people have clicked on) and impressions (that’s eyeballs on your keyword). 

Find out what queries in Google Search drive traffic to your website

One of the best things about Google Search Console is its ability to show you what queries are driving traffic to your website. You can find out clicks, impressions, click-through rates and even the positioning for given keywords and pages. Rather than flying blind, you can see how your pages are performing for specific keywords and make some changes, based on real data.

To see the queries people are searching for to find you on Google, you go to Performance on the left-hand menu and queries should be the first in the list. By default, you will see the clicks (what terms people have clicked on) and impressions (that’s eyeballs on your keyword). 

How to see where your keywords rank on a Google Search in Google Search Console

Up the top (above the graph) you’ll see total clicks and total impressions is selected, next to that you will see Average CTR (which is your average click-through rate – impressions to clicks) and next to that is ‘Average position’ – go ahead and click both of these to see more info on your search terms.

Here we’d like to focus on position – this tells you where on a Google page your keyword features – is it 5th or 60th? This is pivotal in showing where your result appears on a Google page. 

How to see what web pages rank well in Google Search for your website in Google Search Console

Now, to see how your web pages (or URLs) stack up, simply click on the next tab (under the graph – you’ll see queries, pages, countries, devices, search appearance and dates). Click on pages and then you’ll see what URLs your website ranks for. You can sort it by clicks, impressions, CTR and position. 

It’s often surprising what web pages your website has come up a lot on Google, what position they show on Google Search results and what the click-through rate is. You can use this information to more informed decisions around what you talk about on your website, what website content works for your business and what doesn’t.

How to see what web pages rank well in Google Search for your website in Google Search Console

Now, to see how your web pages (or URLs) stack up, simply click on the next tab (under the graph – you’ll see queries, pages, countries, devices, search appearance and dates). Click on pages and then you’ll see what URLs your website ranks for. You can sort it by clicks, impressions, CTR and position. 

It’s often surprising what web pages your website has come up a lot on Google, what position they show on Google Search results and what the click-through rate is. You can use this information to more informed decisions around what you talk about on your website, what website content works for your business and what doesn’t.

Why sign up for Google Search Console?

If you want your website to start doing better on Google, you need to play by their rules so checking out how Google ranks your website is a good place to start. The best way to start is by following their advice. Look at Google’s recommendations and start making your site fit their requirements and expectations. Google Search Console is free, so there’s not much to lose! If you’d like to read more about how to get the most out of Google Search Console, even if you only have 20 minutes a week for your website, take a look at some of the how-to guides on offer by Google Support

Why sign up for Google Search Console?

If you want your website to start doing better on Google, you need to play by their rules so checking out how Google ranks your website is a good place to start. The best way to start is by following their advice. Look at Google’s recommendations and start making your site fit their requirements and expectations. Google Search Console is free, so there’s not much to lose! If you’d like to read more about how to get the most out of Google Search Console, even if you only have 20 minutes a week for your website, take a look at some of the how-to guides on offer by Google Support

Need help with Google Search Console?

If you feel like you’re too busy running your business and would like the experts at Turboweb to handle all things Google for you, no problems. Just get in touch with us today.