Private or incognito browsing allows you to search anonymously - a great tool to assist you in analyzing search engine page ranking more accurately.
When checking page ranking for keywords or phrases we commonly turn to search engines, such as Google, typing in keywords to view your ranking on the search engine results pages, however, you may want to double-check your success using private browsing tool for a realistic and unbiased reading.
What are personalised search results?
When you are browsing, search engines retrieve data based on your history and information related to your behaviour. Search engines like Google predict which pages you would be inclined to visit and boosts pages from sites that you have visited often, resulting in completely biased searches.
For a more holistic and reliable ranking, it’s time to go incognito! Private or incognito browsing renders more precise readings by:
- removing browsing and download history
- clearing cookies and eliminating cached files
- withholding data storage of current and future browsing actions