What is Turboweb’s Google Products Package?
From time to time you’ll hear us talk about our Google Products Package, and how useful it is. But what is it exactly, and why should you grab it?
Turboweb’s Google Products Package is a set of four products or services provided by Google that can take your website to the next level. If you’re wanting your site to rank well when people search for it, understand who your website visitors are and what they are looking for, run online ads and be able to tell whether they were successful, or be found on Google Maps then these Google products are what you need.
These four Google services are all provided by Google free of charge, for any webmaster or website owner anywhere in the world, and they are super powerful. They can also be a bit tricky to set up correctly, and the amount of information and data that they give you can be really overwhelming if you don’t know what you are looking for.
Let’s briefly look at each service and then we’ll talk about making it easy for you and your business to access the power of these services without needing to turn yourself into a web developer in your spare time.
Google My Business
This is probably the most familiar of the Google services in Turboweb’s Google Products Package. This is the Google directory listing that means that your business shows up in Google Maps, lets people click through to a brief summary of your business right from the map, and contains a link to your website, phone number, business hours and more.
A properly-completed Google My Business listing will also show up in Google searches as a little box to the side of the search results (on desktop) or in a drop-down menu near the top of the organic search results (on mobile). Getting your Google My Business listing in top shape gives you an extra chance to show up in Google searches – not just through your website, but also through your Google My Business listing.
Google Search Console
Google Search Console contains a collection of tools and reports to help you understand how your site is performing in Google’s search results.
If you have a question about how your site is ranking for a particular search, what search terms people are using to find your site, or whether there are technical issues that might be affecting your site’s ranking, Google Search Console is the place to go for the answers. You can even see if other websites have linked to yours.
Google Analytics is the tool where all the traffic to and from your website is analysed. Google Analytics really is the mother lode of data and statistics when it comes to getting to know your customers.
You can find information on who is visiting your website, where they are coming from, how long they spend there, which links they click, and more.
Google Tag Manager
At its most basic, Google’s Tag Manager is a way to insert a small snippet of code into your website without having to mess with your website’s code at all.
But why would you want to do that?
The short answer is that you’d want to do that in order to track your online advertising. If you’ve ever set up a Facebook ad campaign and been asked if you want to use a ‘Facebook pixel’ or a Google Ad and been faced with what to do with a ‘tracking tag’, then you have a use for Google Tag Manager.
Google Tag Manager is a place to manage all those tags and pixels together, without needing a developer to insert or remove them from your website’s code, which makes life much simpler. On the other hand, if Tag Manager is used poorly, without understanding what it does, then it can make your site load slowly and start to interfere with its performance.
Why get Turboweb’s Google Products Package?
In short, getting the Turboweb team to install and set-up these great Google Products will save you and your business time and money. They’re extremely valuable tools if you’re wanting to improve your site’s search engine ranking and overall performance.
All the Google products listed are available free of charge from Google, and some of our customers are completely comfortable installing and setting them up themselves. If you’ve got a bit of time up your sleeve, and know a bit about how these things work, then doing it yourself might be for you.
On the other hand, the Turboweb team have set up dozens of these Google services and know how to get them up and running on your site with the minimum of hassle.
Once they’re set up, we’ll send you all the log-in information that you need, and you can get started with understanding your customers better.
Turboweb’s Google Package is available to all Turboweb customers. Give us a call or drop us an email today.