The answer to how often you should update your content online is 'as much as possible.'
One of the most common questions we get from business professionals is about how often they should update their content online.
The answer to this question is not going to be the same for everyone. Some businesses will benefit from daily or weekly updates to their website and social media. Others will benefit from monthly updates, or adding information at the conclusion of major projects for instance. But the theory behind it is the same - update your website regularly with quality content.
Why update my content regularly?
It’s all about making your website desirable to Google and the other search engines (also known as Search Engine Optimisation, or SEO).
Google is completely focused on giving a good experience to their users. This means that they want the most relevant content to rank highly in the search engines. They also want the content to be user-friendly and helpful instead of some of the spammy content you may see on the Internet at times.
Google is constantly refining things to make sure that the content they show their users is content that the user is actually looking for. Part of this equation is knowing the search terms that people type into the search engine when they look for your business - or businesses like yours!
The best search terms, or keywords, for your website will change over time, depending on shifting technology, changes in services that you’re offering, or other factors such as local events and trends. This means that you need to be adding new content to your website using the right keywords in order for it to keep its Google ranking.
Can’t I just set it and forget It?
You can't just write something once or twice and expect your website to stay ranked over the long-term. That just doesn't happen anymore. You also cannot just guess what users want to read - you need to know what keywords they are really using.
For example, say you have a restaurant with a private function room. If a customer types into Google ‘function venue Dunedin, 40 people’, and your website doesn’t actually use the words ‘function venue’ or state the numbers you can accommodate, then you’re likely to miss out on that customer.
One of the most important things to remember as a business professional is that you need to invest your money or time in getting content written for your site on a regular basis. The more content is added to your site, the more of a snowball you are creating. Remember that your content will always be online, and so you are adding to it every time you put an article or blog post out there. It is money and time well invested.
If you're already regularly updating your social media platforms, you can add your website updates into this process. Work at driving awareness to your website through content updates, bringing clients to your website from platforms like Facebook, Instagram and YouTube.
So, what do you do if you're not a good writer or you don't have time?
Contact Turboweb today. We’d love to meet with you and develop an ongoing content management plan for your website. We can also discuss ways to further leverage that content into online marketing campaigns and securing you more customers.