What is HTTPS? - 19th Mar 2018

Confused about the HTTP HTTPS thing? Turboweb help explain it.

HTTPS websites are websites that are more secure than HTTP (you’ll see either at the start of a URL at the top of your browser). HTTPS websites come with a little lock symbol on most browsers. The extra S in HTTPS stands for "secure".

How does it work?

HTTPS is used to verify the identity of the accessed website and protection of the privacy and integrity of that data. When you visit a HTTPS website, to put it simply, your computer and the website communicate with bi-directional encryption, and this protects you from a thing called a "man-in-the-middle" attack. This means for example that people can’t hack in and view your credit card details entered into an online store (phew! But that doesn’t mean you should buy those ridiculous shoes in the first place).

Why do we need to have an HTTPS website?

Having a secure website has become more and more popular than the original non-secure HTTP. This is for a number of reasons, websites are increasingly offering login via social media (and so have to protect that data) and protecting page authenticity of their website (so that a hacker can’t create a clone and steal customer details – a man-in-the-middle scenario). Having an HTTPS website ensures your website is keeping user communications, identity and web browsing private.

What’s this talk of a certificate with HTTPS?

  The data sent to you from the website is encrypted with information from a "certificate". This certificate is usually generated for your website by your web provider and is used to verify the website is who it claims to be. Not to not get too technical but you might have seen somewhere a website popping up with an “invalid certificate” - older browsers tend to ask if you want to continue, new browsers have a pop up at the top near the URL when the certificate is shown as invalid. Increasingly an invalid certificate will prevent you from accessing a website. It’s called a certificate for much the same reason as a birth certificate is - a document acting as proof of identity.

Why is HTTPS so important?

As the internet continues to change and grow, hackers are getting more and more sophisticated. All communications sent over regular HTTP connections are in 'plain text' and can be read by any hacker that manages to break into the connection between your browser and the website. This presents a clear danger if the 'communication' is on an order form and includes your credit card details or other personal details. With a HTTPS connection, all communications are securely encrypted. This means that even if somebody managed to break into the connection, they would not be able to decrypt any of the data which passes between you and the website.

This means if you’re an online store or ask people to input credit card details or any personal details like social media logins or passwords – you need to be using an HTTPS website. Generally, if any website asks you to input personal information – it should be an HTTPS website. Always check the top URL bar for that lock and the https before the www. Here at Turboweb, we only use HTTPS, as we want users of our websites to feel secure and to know that any personal information they are inputting is protected, and our websites are more secure.


 

Turboweb work across Gore, Invercargill, and Bluff - 26th Feb 2018

Turboweb work across Otago and Southland helping businesses throughout the region put their best foot forward online. We work with businesses across the South Island, from individual enterprises, to small rural and commercial businesses, right through to big commercial companies across Gore, Invercargill, Te Anau, Balclutha and the regions.

At Turboweb, we like to do things a bit differently and we think this is reflected in the kinds of clients and businesses that work with us. We’re down to earth, honest people, who don’t think the internet should be difficult thing. We’re here to help bridge the gap between humans and geeks and we think this must appeal to so many of our clients across Otago and Southland.

We like to meet with clients face to face and get down to business. We don’t have a call centre overseas, and there’s no coffee machine in our office. There’s nothing fancy here, just good people doing great work for good people. With our old-fashioned business attitudes, we’ve grown a wide range of clients for example in small regions such as Winton, Lumsden, Bluff, Woodlands, and more. After all, most people from small towns agree that people do business with people.

If you’re interested in getting a website, but don’t know where to start, take a look through some our clients by region, you might be surprised at the range in businesses and the huge range in beautiful designs that we can create. We couldn’t be prouder of our clients and the great work they do for their region, and we’re so happy that by helping their business get online we’re helping more and more locals find and support their business. We’re privileged to support and work with such great people.
 

Turboweb's Southland Showcase:

Gore Websites
Invercargill Websites
Balclutha Websites
Te Anau Website
Regional Southland and Otago Websites

Turboweb build websites for companies throughout Otago and Southland

 

Are you in Invercargill, Te Anau, Gore or Bluff and interested in getting a website set up or getting your business online?


Turboweb travel the Lower South Island regularly talking to our clients and meeting new people who are interested in getting their business online. Here at Turboweb, we like to talk to people in plain English and doesn’t use ‘geek speak’, so don’t worry if you’re not tech savvy, we’re here to help.

Our Simple Web Manager platform that a lot of our websites are built from is designed to be easy to use for even those self-confessed ‘computer illiterate’. It’s made to be simple to use for just about anybody, so that a range of staff within an office can use the website if needed, and so that it’s super easy to update news and events or even the page content of your website if things change. We’re also available to call (and you won’t be redirected overseas!) if you have any issues or questions.

If you’re based in Invercargill, Bluff, Gore or Balclutha and thinking about getting a website, contact us. Unlike other companies, we’re based in Dunedin, and offer support all throughout the set-up process.

We’re happy to visit you more than once to give you advice on the process and what’s involved to get your business up online and putting your best foot forward. With the yellow pages and newspapers dropping off the radar, and the increase of smart phones, tablets, social media – it’s a smart time to get online as kiwis are looking for businesses online. It truly does pay to be ahead of the pack and be well presented on the internet.

Contact Turboweb today.
 

Why you need to have testimonials and reviews on your website - 14th Feb 2018

The stats are in. Online reviews and testimonials are good for business

Testimonials increase sales

Not sold on having online reviews on your website? Well, consumers are. A whopping 92% of consumers read online reviews and testimonials when considering a purchase.

Not only that, but 88% of consumers trust online reviews as much as personal recommendations. We’re not just talking about product-based businesses, testimonials for services can really help tell the human side of a business, explain the process, and build trust.

Testimonials build trust in your business online

72% of consumers say positive reviews and testimonials make them trust a business more. We all know that trust, when it comes to online, is crucial to purchasing and one of the key factors in building a reputable online brand.

Regular Testimonials and Reviews Increase Search Engine Optimisation

Regular customer testimonials are great because they show other website visitors that customers are interacting with your brand. They’re also great for website ranking on search engines like Google as they create ever-changing content, that is relevant and engaging for consumers. Reviews are naturally filled with long-tail keywords that consumers search for, which is also great for SEO.

Reviews and Testimonials Increase Search Traffic

When a business gets 10 or more reviews, it results in a 15-20% increase in search traffic. Reviews are great for leveraging ‘Influencer Marketing’. For example, you could ask for reviews from movers and shakers in your industry or from those who are typical of your target market. This can again, help build trust, and get some hesitant consumers over the line.

Turboweb Suggest Three Main Types of Testimonials

There are three main types of testimonials that we suggest to our clients. Consumer testimonials that live on a testimonials page on the website, employee testimonials that live above an employment application form for job seekers to read and project-based testimonials that review an individual job. Such as Nind Dairy Services’ Projects module.

Turboweb can manage your Testimonials for you

Testimonials can be awkward to ask for, we know. That’s why we offer a service where, after an initial introduction by your business, we can handle the testimonial process. We always find it’s a lot easier for people to give honest and credible testimonials to third parties. If you’re interested in adding testimonials to your website – great! We think you’ll see an increase in business from it, and we’re here to help. Just give us a call.

Custom Development/ Integration and what you can achieve through Turboweb - 14th Feb 2018

What can you achieve through custom web development?

What can you do with custom development?

Turboweb doesn’t just offer out of the box, Simple Web Manager websites, we also offer custom website development. This means that we work with you to design the website from the ground up, so that everything can go and do what you want it to. It means you get a lot of possibilities and freedom to create a customised website. With the right planning, time, design knowledge and general know how, you can get a very unique, functional website that truly showcases your company.

We work with clients to create whole new website platforms that aren’t anywhere else on the internet, whether they be an investor/investee platform, or customised booking or ordering forms, we can work with you to realise your ideas.

What do we integrate with?

At Turboweb we live and breath the internet. We can help you achieve those business specific things that you’d like to on the internet through custom development. We can integrate your website with a range of outside programmes so that if your business uses certain software that is integral to the running the of the business – check in with us to see if we can connect your website to that software. For example, we work in with MailChimp, Xero, Payment Express, Magento, Opencart and Vend. We can also work in with your existing database system, making it super easy for your website to work in with your business.

So, what do we mean by ‘custom development’? And what're some examples of what we can achieve? Well, here goes.

Custom Development is a bit of an open box. Basically, if you have an idea of how your website could work best for your business, talk to us and we’ll let you know if we can build it for you. Rather than use an out of the box product, we can build your website uniquely from the foundations up, or we can add some customised elements to your existing framework to complement your business.

Some examples of custom development we’ve done in the past are Butchery forms for Woodlands and Isla Bank Butcheries, Fiordland Jet booking form integration with their tour booking system; Rezdy and Affinity Mortgage’s website design, with interactive icons and direct video integration. We work with clients across Invercargill, Gore, Balclutha and Dunedin to establish their unique brand and website presence, with custom integrations and custom website development.

2017 was a big year of growth for Turboweb - 11th Jan 2018

2017 was a great year for Turboweb with 2018 set to be awesome too It’s 2018 already! Wow. 2017 was a big year for Turboweb with lots of exciting growth within the company and the big move to our new premises in Kaikorai Valley.

Sarah Moffit Project Co-Ordinator at Turboweb

In 2017, we welcomed Sarah Moffitt as Project Co-ordinator. Sarah M is doing an amazing job and keeps every step of your website on track including graphic design, content writing, custom development, etc.

Jen Pearce Content Co-ordinator at Turboweb

Our content writing service has become so popular that Jen Pearce joined our team as Content Co-ordinator mid-year and does an epic job managing our team of content writers. Jen also manages some of our clients’ overall online presence, and we’ve seen growth there. It’s a great option for those clients who just want us to ‘take the pain away’, leaving them to do what they do best – run their business.

Gaylene Buchanan Sales Consultant - Southland & South Otago

Gaylene has been working for Turboweb for a little over four years now. The first year she delivered a handful of Christmas cards to clients. This year she gave out a mountain of cards! Gaylene says, “That's such an awesome feeling; that we are helping so many businesses get on a path to goodness. And yes, I suffered a lot of writer’s cramp!”

Sarah Walters - Business Development

Sarah W is now in charge of Business Development. This allows Sarah W to concentrate on improving Turboweb further, creating things such as new photography packages and new brochures just released. This helps us meet our clients’ needs better, and better serve you.

Bob Brown and Stefan Peters - Web Developers at Turboweb

Bob and Stefan in our development team helped us build a lot of cool things in 2017. Some highlights were developing a system for tanker drivers to easily upload data on fuel levels in real time, enhancing the running of the fleet. We also developed a sales portal for staff on the go, that stores all client history, so that sales staff can more easily meet their customers’ needs, even when working in remote areas without internet access. Stefan had an exciting end to 2017, with the birth of his first child just before Christmas.
We helped a lot of clients launch new websites, while continuing to help our clients boost their online presence. We helped a lot of clients with revamps, improvements to online content, or took the pain away entirely, through managing their whole online presence (including social media, e-newsletters, promotions and website content).

Paul Southworth - Turboweb Managing Director

A highlight for Paul this year was developing a full brand and marketing package for Fiordland Jet, which included all collateral (website, business cards, logo, branding across jet boats and buildings and a promotional video), at the end of last year. It proved to be an exciting and rewarding project.

The Year Ahead for Turboweb

In 2018, we’re working on making Turboweb awesome, so our clients can get an awesome experience from us, and have a fantastic online presence that brings them ongoing business. Big thanks for supporting us in 2017, and we’re looking forward to an exciting 2018 with you.

Getting started on social media for your business in New Zealand - 9th Jan 2018

Get your business on social media in Dunedin and Southland with help from Turboweb Thinking of dipping your toes into the world of social media but don’t know where to start for your business? Turboweb have some pointers on how you can get started.

Why be on Social Media in New Zealand?

Doubters may ask; why even bother? Well, two thirds of New Zealand internet users use social media every day, with kiwis now spending half of their media consumption time online (instead of TV, newspapers, radio, or magazines). Facebook is New Zealand’s second most popular online destination, after Google, and according to Neilson, the place where kiwis spend the majority of their time online, spending over 10 hours of their life on Facebook every month.
So now that we’ve established that it’s a big audience of kiwis on social media, what platform should your business go with?

As a business in New Zealand, what social media should we be on?

We know, there’s just so much out there – Facebook, Twitter, Instagram, Youtube, Snapchat, Pinterest, etc. Well, let’s be geeks, and look at the stats before jumping in. In NZ, according to Nielsen Online Ratings, the majority of kiwis are on Facebook – with over 2 million kiwis, next is Youtube, with over 2 million as well, while Pinterest comes in third with over 700,000, followed by Twitter, LinkedIn, and then Instagram.
  • Facebook 2,689,000
  • YouTube 2,236,000
  • Pinterest 727,000
  • Twitter 600,000
  • LinkedIn 561,000
  • Instagram 489,000
Looking at the stats, it looks like Facebook and Youtube are your best bet, as they have the biggest audience, but some platforms are fantastic for certain kinds of businesses, or cater more to different age groups. For example, if your audience is under 25s, we’d recommend Snapchat (depending on your business), as that’s where all the young ones are. If you’re a photographer, or foodie, your business could do incredibly well on Instagram. While LinkedIn is great for businesses that are big on networking and ideal for individuals who do a lot of business to business, such as recruitment.

Okay, I get it, I should be on social media but how do I get started?

Turboweb are here to help get your social media set up and can work with you to make sure your business is represented properly on your chosen networks. But a word of warning, it’s not advisable to just set and forget your social media accounts. That’s one reason why we might say, concentrate on one or two and do it right.

Facebook for business in New Zealand

With Facebook you might already have a business page that you can claim, to do this you will have to have a personal Facebook account. We recommend having more than one staff member on a Facebook page, just in case anything was to happen. You’ll need some photos to go with your page – an image that will fit nicely into a circle shape for the profile image, and a banner image in the least. Other basic info that goes with a Facebook page is things like opening hours – and remember to have these up to date across your Google listing, website and Facebook page – no one likes turning up to a shut-up shop.

Youtube for business in New Zealand

Youtube is a video platform. With Youtube you need to have a Google account, as Youtube is now part of the Google network. Youtube videos can then be embedded in your website, so you can share videos on Youtube anywhere on your website.

How Turboweb can help your business grow online with Social Media

If all this sounds like too much, feel free to give us a call, and Turboweb can help get you set up as a business on Facebook, and across any social platform, we can also help you optimise your social media channels, like Youtube to get better results. We can also help with your first impression – getting our design team to perfect your brands image across social media.

Turboweb can also take all the pain away and manage your social media for you, setting realistic growth targets and marketing plans for the year to come. Get started on turbocharging your social media today. We work with a range of businesses across Otago, Southland, and Balclutha to establish their social media and to do continued online marketing with them. Contact Turboweb.

Smart ways to start on your website content - 9th Jan 2018

Smart ways to start on your website content

It’s a new year, and a new you (not really), and maybe it’s time for a new website. But where to start?

So, you’ve decided to get cracking on the website. Great! But it comes to thinking about the content for your website and you get stuck. Maybe you know your business inside and out, but instead of finding it easy to write about, you have one of those 20-minutes-spent-staring-at-your-screen-moments. That’s where Turboweb are here to help. We have a team of content writers that can help you get your website up and running. Usually the content writer just needs a quick chat and a basic idea around the key service areas and content for your website before writing something up for you to approve.

To help if you’re struggling to find ideas for a news item or content for your website yourself, here’s some tips and tricks to get you started.

Bullet point it.

Bullet points are great for our content writers to work from, send them a clear list and let them work their magic. Bullet points are great for using with products or services. The ‘next generation’ coming through apparently read a page by initially scanning it for information, rather than reading it from left to right, and love bullet point lists. Bullet points also keep it succinct and are great for feeding search engines. Bullet points are great for running through a process (eg. How to cast glass) or for product features.

Be the answer

First up, ask yourself, what will someone searching for my website be asking Google? Answering questions your consumer will be asking could put you at the top of search engines. For example, if you sell septic tanks, why not answer the question; how do I spot septic tank failure? Asking questions can be a great way to hook in readers too. Think about things that customers always ring you on the phone about – could this be answered somewhere on your website? For example, they could always ask “how long will this appointment take?” or “what’s the postage?” these are things that can easily be answered on your website, instead of taking time away from staff. More and more users are coming into websites through long form searches in search engines such as google (what this means is they’re searching sentences such as “how do I…” and expecting answers, rather than searching just key words).

Get your subject and structure straight

Having a clear idea of your subject for each page and sticking to it is key to lowering your bounce rate (visitors who quickly leave your webpage). After all, if you were looking for apples, and someone served up oranges, you’d be disappointed too. Having a clear structure to your website, so that users can easily navigate to the information they are after is also key. It can help to initially write out or even draw up the website structure, so you know exactly where everything is, before starting the process. People often don’t come straight into your homepage when initially viewing your website either, they might come in via a subpage on a particular topic, so having a clear structure and easily navigable website is crucial.

Think about what you want to do more of

What could really make your business get rolling? Is there something that if you sold more of it, your business would be better off? Then think about what people looking for that product or service would be interested in finding out when searching online – and there’s your content. Think about making that service prominent on your homepage, and writing up several supporting pages of content that feed back into that product or service.

Pictures tell a thousand words, but a thousand words feed SEO

Don’t be shy about having content on your website. Text is needed to feed search engines and provide information for visitors. If you think a page is looking too full of words, consider breaking it up with headings and sub headings, bullet points, using images, tables and other media (such as video) to mix up the content. Ideally for best practice we recommend over 400 words per page, to pick up some good SEO.

Here at Turboweb, we know it’s often difficult to write about yourself, or your business, and businesses simply don’t have the time to write the content for their website, they’re busy doing what they do best – running their business! That’s why we offer a content writer service. Our content writers also know the best practices around writing for the web and little tweaks that mean you can get the best out of your content. To get started on turbocharging your online content contact Turboweb today.
 
 

Turboweb Christmas Hours - 13th Dec 2017

Turboweb Christmas Hours Turboweb will be closing at 12pm on Thursday the 21st of December and will reopen at 9am on Monday the 8th of January 2018.
Wishing you all a safe and Merry Christmas and Happy New Year!
If you’re lucky enough to get a new phone over Christmas, but are struggling to set up your email – here’s Turboweb's email settings (you lucky thing!).
If you’re really stuck, urgent support is only available over the Christmas break via phone. Call us on 0800 TURBOWEB (03 474 5953) or email us on support@turboweb.co.nz and we’ll get back to you as soon as possible.
Happy holidays! - Turboweb