Keeping your News and Events up-to-date - 16th Jan 2019

Website News and Events

Not sure why you should bother with the news and events on your website? The benefits are greater than you might think.

So, what are the benefits?

Having recent and relevant content is a great way to improve your Google Search ranking. Your news and events items cover both points.
Uploading regular content such as news items keeps customers in the loop with important dates or things happening around your business, and it has the potential to increase engagement with your customers. Regular doesn’t mean every week! Once a month is more than enough to keep your website fresh.

Staying social

Post the link to these news items or events to your Facebook page rather than posting all that information twice. You’re saving yourself some time while also bringing more visitors to your website.

What can I do?

You can easily tune these new pages with your chosen keywords in your titles and headings (but don’t try to jam too many in!) Remember to rename any images before uploading them and give them relevant names and titles.
Check out our article on SEO for more information.
Not only are you giving yourself a boost to your position on Google you are also improving your overall professional appearance on your website.

How do I use the news and events modules?

These two modules might appear to be very similar, but they are made to work in slightly different ways. You use your events module to talk about anything that is coming up in the future. You’ll have a title, description, images, and the start and end dates of the event. What is important to keep in mind is that the event will remain in the events section of your website until it has ended. Once the event is over it will disappear from your website.
Good times to use your events module include things like sales, competitions, concerts, promotions, shows, sports games.
The news module is what you should use to talk about anything that has happened already. Last weeks event, for example. If you get some good photos from your event you can then post a wee bit about what happened and include those photos. This section has similar items to fill out – title, description, photos – but this time you only need one date. The date you’ll enter here is the date you want the news item to show up on your website (or the date of the event that happened). For example, you had a fair last week on the 5th and got some good photos. When you publish your news item you can put the 5th as the date. It will immediately appear on the website and be dated the 5th. On the other hand, if you have a new staff member starting next week on the 15th and want to have the news item ready to go on their starting day you can write it up and put the date as the 15th. Your News item will be there ready to go but won’t appear until the 15th! Very handy!
Good times to use your news module include introducing new staff, talking about changes and updates around the business, advertising job positions, talking about past events, posting industry related articles.

Keeping up with the competition

Websites are no longer things you can set up and leave to run on its own. To really compete for the top spot in search engine rankings you’ve got to keep your information recent and relevant.
Maintaining regular, consistent, and succinct updates to your website could, with time and patience, really put you ahead of the rest and crown you as the go-to people of your industry.

Support from Turboweb

Take a look at our knowledge base for step-by-step instructions on how to set up a news item or an event. Feel free to give us a call on 0800 887 269 if you need further help with this or send an email through to support@turboweb.co.nz and we’ll give you a hand from there.
If you need a hand with coming up with regular updates or you just don’t have the time check out our content writing services.
 

A quick recap of 2018 - 15th Jan 2019

A quick recap of 2018 2018 was a busy year for many of our clients. Here at Turboweb, we take pride in knowing that when we’re helping our clients tell their stories online, we’re also helping them take big strides within their industry.

Sustainability and environmental excellence awards

At the Beautiful Awards 2018, hosted by Keep New Zealand Beautiful, UYOC (Use Your Own Cup) won the award for Most Sustainable Business Project. This award honours New Zealand businesses who have achieved extraordinary results through an environmental or sustainability project in the past 12 months.
Sarah Moffitt works closely with Laura from UYOC to build and mould the ever-evolving website. UYOC aims to be a leader in change. The central focus is to minimise waste, raise money for charities, and to connect customers and businesses with common goals. The website allows businesses to profile themselves with different features including ‘no plastic straws’, ‘responsible food waste’, ‘sells reusable cups’, ‘use your own container’, ‘offers mug/jar library’, has "CupCycling", and ‘will refill water bottle’. Customers can then search for businesses filtering by feature.

Facebook business achievement

Throughout the year we have continued to work with RD Petroleum and several other clients with their ongoing online marketing. We were happy to reach our key targets for the RD Petroleum Facebook page midway through the year, but the icing on the top of the cake really was RDP being contacted by Facebook Business as a great business to feature in Facebook Business and Marketing.
RDP worked very hard on their online presence, with the help of our digital content coordinator, Jen Pearce. They moved from under 5,000 followers to around 7,000 in just one year. To give some perspective about 5,738 New Zealand Facebook pages have 5,000 followers, and only 1,092 pages have 7,000. That’s a big difference! They have a clear marketing plan made in conjunction with Turboweb, which means that all content generated, no matter the purpose, fits their branding.

Bring on the New Year!

After such a full-on year we’re looking forward to seeing what 2019 brings!
For a fresh start to the year why not begin with your website and update your content? In our article on news and events, we talk about the importance of keeping a website up to date. Your news and events modules are great ways to do this.
If you can’t find the right words and want to talk about our content writing services just give us a call on 0800 887 269 and we’ll be more than happy to help you out.

Website Copywriting - 15th Jun 2018

Website Copywriting

Don’t know where to start with your online marketing? Don’t know how to put your business into words online?

Your website information should be concise, and punchy – leaving customers feeling secure and relaxed about using your services or purchasing your products.

If you can articulate how customers can get problems solved using your services online and do it easily, in a way that your clients can relate to, they will assume you can fix them.

Optimising your website to include keywords and phrases, without compromising on the content for your readers and potential customers, can be a fine juggling act. Optimising your website so that it ranks well with search engines such as Google and Bing, and so increases in traffic; is hugely beneficial.

Website copywriting isn’t easy.


That’s why we have a qualified team of writers who can work with your business, whether face to face or over the phone and without any jargon, nut out what makes your business tick and how best to represent your company online. From the tone and feel of your company to key services and attributes. Writing for the web isn’t easy, if it was, everyone would do it! That’s why we’ve got a dedicated team to help with representing your company online.


What Turboweb provide:

  • Website copywriting
  • Email campaigns
  • Social media set-up and ongoing promotion and monitoring
  • Social media advertising
  • Google advertising
  • E-newsletters
  • Search Engine Optimisation
Contact Turboweb today if you'd like help with your website content.

What is web development and how can it help your business? - 10th May 2018

Turboweb offer in-house website development

Web development is a broad term for the work involved in developing a website for the internet, or an intranet (which is a private network). Web development commonly refers to the non-design aspects of building a website – so the nuts and bolts of it – the coding behind the design.

At Turboweb we have a team of developers who work with us on our website designs, including customised web development. Unlike other website companies in Otago and Southland, Turboweb have developers onsite and don’t outsource our development work. This allows us to more easily meet our clients' needs and requests, as we can easily work with our developers. This means any changes and adjustments can easily be met, as your business grows and changes.

How can web development help your business?

 

Getting your business online can have huge benefits, especially in New Zealand. Having an online presence for your business can expose your business to a huge audience of potential customers, that were otherwise unaware of your business and can be the key to getting your business ahead of the pack.

Your competitors might not be online, but New Zealand consumers are.


Let’s take a look at the stats on a New Zealand audience. According to the marketing director of yellow pages, only 50% of small businesses in New Zealand have some form of presence on the internet. Yet, according to Neilson, in 2016, 3.4million kiwis used the internet each week. That's 88% of the population aged over 10 years of age.

That’s an audience that small businesses should be taking advantage of, especially if your competitors aren’t taking advantage of the online market. Not only that, but mobile internet usage is growing in New Zealand with 3.1 million kiwis personally owning a mobile device or tablet. That’s 81% of the population aged over 10. Over half of all kiwis (56%) access the internet on our phones.

Did you know 2.8 million people in NZ visit social media across a month, with 88% of the online population aged 15+. Facebook and Youtube are still the top contenders in New Zealand.

All these stats mean now it’s more important than ever to get ahead of other businesses in New Zealand and get your business online. Web development is a great way to customise your website to represent your business in the best way it can be in the online space.

If you’re interested in web development and getting a website in Otago and Southland, give Turboweb a call.

Employees are searching your company online - 10th Apr 2018

Turboweb build online employment forms Your website isn’t just about potential customers viewing your website, but you should consider potential employees as well. Especially if you’re a growing business.
 

What are the ways in which you can increase potential employee interest online?

There are several things you can do on your website to appeal to potential employees. Having an employment section, with employee testimonials and a CV upload form is a great way to capture potential employees. According to recent statistics, the average person job searching reads six reviews posted about a company before forming their opinion on the company. So, providing that person with positive work experience stories directly on your website is ideal.

Celebrate company culture and your staff in About Us section

Another way you can do this is to have an About Us section, where you talk about the company culture and showcase your employees. Job seekers can gain a lot of insight into a company by reading the current staff, they might be looking to see if there are opportunities for growth or further upskilling within the company, or to gauge the staff culture. Showing the people behind the company can be pivotal in appealing to potential employees.

Share new jobs on social media

Don’t hesitate to share new positions out, and encourage your staff to share new roles out on their networks as well; after all, most people land a new job through friends. If you’re on Facebook or LinkedIn, share it out.

Why employment forms work

Having an employment form is ideal, as potential employees can fill in an application form at any stage, even when there aren’t any vacancies. Also, rather than paying HR fees, or for job ads, new leads are free! Other bonuses are that rather than having a flood of calls from a role, you can point potential employees to fill in your form – vetting potentials easily. If there’s anything that the role specifically asks for or needs, this can be a set field in your sign-up form, which makes sorting through applicants a breeze.

Our employment forms take an initial set up payment and it’s super easy for staff to add or remove currently advertised positions. If you're interested in adding an employment section to your website or looking for a new website design contact Turboweb.
 

What is SEO? - 9th Apr 2018

What do Turboweb do to help increase SEO?

Search Engine Optimisation explained.

Search Engine Optimisation is the process of affecting the online visibility of a website or web page in a web search engine’s unpaid results (eg Google or Bing). Unpaid results are often referred to as ‘natural’ or ‘organic’ search results (vs paid search results).

In general, the better the SEO, the higher and more often a page/ website will rank on search engines, resulting in more views, and more visitors (so higher traffic volumes to your website, increasing your audience, and an increase in views probably means an increase in sales).

What do Turboweb do to help increase SEO?

Turboweb take into account how search engines work. Our developer team are across the latest in search engine indexing algorithms (how companies like Google prioritise and store websites to present to users). Our team work at minimising the barriers that search engines have to face to index our pages (through appropriate coding).

Turboweb content writers work with you to optimise your website content. They do several things like look for specific keywords that could increase your results, look at long-form search terms, and look at increasing the number of backlinks or inbound links to increase the relevance and authority of a webpage. They can help you increase content on a page or refocus a page so that it really hits the mark and successfully meets the needs of your searching customers.
We highly recommend you consider having your website optimised for search engines (get an SEO check!) before considering paying for Google Adwords or any paid online advertising.

There’s no point in paying for high rankings on Google if your webpage isn’t optimised for search engines – as Google Ad Words takes poor performing pages and high bounce rates (the time it takes for visitors to leave your webpage after arriving) into account, and even if you’re paying – won’t give you optimal results. It’s best to work on having solid, relevant content for your website visitors so that if you do choose to do paid advertising, you get the best bang for your buck.

If you’re still lost in the SEO jargon and don’t know where to start, feel free to give us a call. If you think one of your key services or sections of your website could be ranking higher – call us and we can work with you to help increase your online presence.
 

What is HTTPS? - 19th Mar 2018

Confused about the HTTP HTTPS thing? Turboweb help explain it.

HTTPS websites are websites that are more secure than HTTP (you’ll see either at the start of a URL at the top of your browser). HTTPS websites come with a little lock symbol on most browsers. The extra S in HTTPS stands for "secure".

How does it work?

HTTPS is used to verify the identity of the accessed website and protection of the privacy and integrity of that data. When you visit a HTTPS website, to put it simply, your computer and the website communicate with bi-directional encryption, and this protects you from a thing called a "man-in-the-middle" attack. This means for example that people can’t hack in and view your credit card details entered into an online store (phew! But that doesn’t mean you should buy those ridiculous shoes in the first place).

Why do we need to have an HTTPS website?

Having a secure website has become more and more popular than the original non-secure HTTP. This is for a number of reasons, websites are increasingly offering login via social media (and so have to protect that data) and protecting page authenticity of their website (so that a hacker can’t create a clone and steal customer details – a man-in-the-middle scenario). Having an HTTPS website ensures your website is keeping user communications, identity and web browsing private.

What’s this talk of a certificate with HTTPS?

  The data sent to you from the website is encrypted with information from a "certificate". This certificate is usually generated for your website by your web provider and is used to verify the website is who it claims to be. Not to not get too technical but you might have seen somewhere a website popping up with an “invalid certificate” - older browsers tend to ask if you want to continue, new browsers have a pop up at the top near the URL when the certificate is shown as invalid. Increasingly an invalid certificate will prevent you from accessing a website. It’s called a certificate for much the same reason as a birth certificate is - a document acting as proof of identity.

Why is HTTPS so important?

As the internet continues to change and grow, hackers are getting more and more sophisticated. All communications sent over regular HTTP connections are in 'plain text' and can be read by any hacker that manages to break into the connection between your browser and the website. This presents a clear danger if the 'communication' is on an order form and includes your credit card details or other personal details. With a HTTPS connection, all communications are securely encrypted. This means that even if somebody managed to break into the connection, they would not be able to decrypt any of the data which passes between you and the website.

This means if you’re an online store or ask people to input credit card details or any personal details like social media logins or passwords – you need to be using an HTTPS website. Generally, if any website asks you to input personal information – it should be an HTTPS website. Always check the top URL bar for that lock and the https before the www. Here at Turboweb, we only use HTTPS, as we want users of our websites to feel secure and to know that any personal information they are inputting is protected, and our websites are more secure.


 

Turboweb work across Gore, Invercargill, and Bluff - 26th Feb 2018

Turboweb work across Otago and Southland helping businesses throughout the region put their best foot forward online. We work with businesses across the South Island, from individual enterprises, to small rural and commercial businesses, right through to big commercial companies across Gore, Invercargill, Te Anau, Balclutha and the regions.

At Turboweb, we like to do things a bit differently and we think this is reflected in the kinds of clients and businesses that work with us. We’re down to earth, honest people, who don’t think the internet should be difficult thing. We’re here to help bridge the gap between humans and geeks and we think this must appeal to so many of our clients across Otago and Southland.

We like to meet with clients face to face and get down to business. We don’t have a call centre overseas, and there’s no coffee machine in our office. There’s nothing fancy here, just good people doing great work for good people. With our old-fashioned business attitudes, we’ve grown a wide range of clients for example in small regions such as Winton, Lumsden, Bluff, Woodlands, and more. After all, most people from small towns agree that people do business with people.

If you’re interested in getting a website, but don’t know where to start, take a look through some our clients by region, you might be surprised at the range in businesses and the huge range in beautiful designs that we can create. We couldn’t be prouder of our clients and the great work they do for their region, and we’re so happy that by helping their business get online we’re helping more and more locals find and support their business. We’re privileged to support and work with such great people.
 

Turboweb's Southland Showcase:

Gore Websites
Invercargill Websites
Balclutha Websites
Te Anau Website
Regional Southland and Otago Websites

Turboweb build websites for companies throughout Otago and Southland

 

Are you in Invercargill, Te Anau, Gore or Bluff and interested in getting a website set up or getting your business online?


Turboweb travel the Lower South Island regularly talking to our clients and meeting new people who are interested in getting their business online. Here at Turboweb, we like to talk to people in plain English and doesn’t use ‘geek speak’, so don’t worry if you’re not tech savvy, we’re here to help.

Our Simple Web Manager platform that a lot of our websites are built from is designed to be easy to use for even those self-confessed ‘computer illiterate’. It’s made to be simple to use for just about anybody, so that a range of staff within an office can use the website if needed, and so that it’s super easy to update news and events or even the page content of your website if things change. We’re also available to call (and you won’t be redirected overseas!) if you have any issues or questions.

If you’re based in Invercargill, Bluff, Gore or Balclutha and thinking about getting a website, contact us. Unlike other companies, we’re based in Dunedin, and offer support all throughout the set-up process.

We’re happy to visit you more than once to give you advice on the process and what’s involved to get your business up online and putting your best foot forward. With the yellow pages and newspapers dropping off the radar, and the increase of smart phones, tablets, social media – it’s a smart time to get online as kiwis are looking for businesses online. It truly does pay to be ahead of the pack and be well presented on the internet.

Contact Turboweb today.