A rundown of Google Analytics - 18th Mar 2019

Why get Google Analytics on your Turboweb Simple Web Manager site?

Do you know how many people visit your website every week and where they come from?
Google Analytics is a powerful, free tool which tracks the traffic on your website including which pages people are viewing the most, and the ones which aren’t quite as popular.
Google Analytics offers a very robust set of tools to help you understand what is really going on with your website.

Here are a few good reasons to use Google Analytics:

  • View accurate website traffic patterns and trends.
  • Learn where visitors come from e.g. Social media, other website links, links in emails .
  • Understand what visitors do once they arrive at the website.
  • Track how many visitors completed a certain action (purchase, lead enquiry, call, etc).
  • See which pages retain visitors the longest.
  • Learn where people leave the site (exactly which page).

How to set up Google Analytics

We highly recommend you get Google Analytics installed on your Simple Web Manager website. The set-up process is straightforward and, if you need assistance, our client support is on hand to help you out. We've provided a few simple steps you can take to get it up and running:
  1. Head on over to www.google.com/analytics to get started.
  2. Click Sign Up and either enter a current Google account login or create a new one that is relevant to your company (remember to save your login details in a safe place for future reference).
  3. Enter in the required website information in the setup process. This includes the website name, the URL, industry category, and correct time zone. You’ll need to accept the Terms and Conditions – make sure you set them to the right country!
  4. After completing the set-up, you will be supplied with the Universal Analytics tracking code. Copy this code and paste it into the Google Analytics ID field in your Simple Web Manager administration via Admin > Settings > Google.
  5. Lastly, you might want to give us access to your analytics so we can help you figure out the numbers and assist you in any troubleshooting. To do this go to the Analytics Dashboard and click 'admin' in the side-panel menu. Under the Property column click 'user management'. Click the blue circle with the + sign and select 'Add users'. In the email address field enter turbowebnz@gmail.com and select the top three tick boxes. Finish up by clicking 'Add' at the top of the screen.
Check out this help article in our knowledge base for more detailed steps on getting your Google Analytics up and running, or if all this sounds like too much, Turboweb can take the pressure off you with our Google package. This doesn’t just cover the set-up of Google Analytics, it also sorts out Google Tag Manager, Google Search Console, and your Google My Business listing. Our Google package is $240 + GST.

What do all of these numbers mean?

So you’ve got the Analytics set-up. Now what? How do you turn this information into something useful?
It can get very complicated very quickly when setting up your account in Analytics. Google gives you many options to separate out and filter data down to monitor very specific points. That’s not something that can really be expected of regular people and more information than you'd ever need.
In this article in our knowledge base we’ll give you an overview of each of the basic reports you’ll see on your dashboard, like a stacked bar graph that shows you where users are coming from (if they searched for you directly, if they clicked a link on Facebook, or an ad etc), a world map to show where users are based, and a pie chart that shows the percentage of users using a desktop, a mobile device, or a tablet.
There are a few other main reports on your dashboard and many more in-depth reports you can view from the side menu.

If you would like to discuss Turboweb setting this up for you, or you’d like some pointers setting it up yourself, or you just need help figuring out what the reports mean, feel free to give us a call on 0800 887 269 or email us at support@turboweb.co.nz and we’ll help you out.

Best practices for your contact page - 27th Feb 2019

All the websites that we make have a Contact page and for good reason – not only does it improve your trust ranking with search engines like Google and Bing, it also improves trust with your clients. It makes it easy, convenient, and fast for potential customers to find or contact you.

How does the contact page work in my Simple Web Manager site?

The contact page is made up of two sections. The top half, where the title is and any text you want to include, is edited in the Pages module.
This top half is a useful place to include extra information that might be useful to your website visitors. This could include your office/opening hours, an after-hours emergency number, contact numbers or emails for specific people, and an expected response time (only include this if you know you can stick to it).

The bottom half of the page, with the contact form, is edited in your Simple Web Manager settings under the Contact module.
The bottom half – the contact form – includes a form for the visitor to fill out, your postal and physical address details, and a map to visually locate you. You can choose to have this map turned off if you like, but if you have an office or shop where people can pop in and see you, it is a good idea to include this as it makes it a lot easier for potential customers to find you.

You are also able to include multiple offices or shop sites here, each with their own contact details and map. To do this just click 'Add More Locations' in the Contact module. You’ll need to give the new location a separate name e.g. 'Dunedin office', and 'Gore office'.

It's really important to remember to update your addresses on your website if you ever move your office or shop! When you do this make sure to check that you've updated the map, too.
The email address you enter in the Contacts module is the email address any enquiries from your contact form will be sent to.

Useful tips to remember for your Contact page

  • In the Pages module give this page the title 'Contact <<Your business name>>', instead of 'Contact Us'. It is better for your Search Engine Optimisation to do this, rather than a generic title as this more likely to be what potential customers could be searching for i.e., they’re using the search term 'contact Turboweb' or 'Turboweb contact number'.
  • Putting email addresses on the contact page is at your own risk – the form isn’t guaranteed to filter out all the spam, but it has a CAPTCHA button to help protect you. This CAPTCHA is industry standard and is also used by Google. Any email addresses written on the contact page itself are open to being read by bots designed to find email addresses on websites and put them onto spam mailing lists.
  • You can link to the contact page from other places on your website. For example, you might say 'To learn more about our residential work, please contact Turbobuild' at the bottom of your page about your residential work. It’s a great way to guide visitors towards making the next step and contacting you about their needs.
  • Your social media links can be found as a wee button that visitors can click to be instantly taken to your social media page of choice. You can find them, generally, in the header or footer of the website, and they can be accessed from every page. This keeps your contact page decluttered with only necessary information. The links to your social media profiles are added through the Social module, which can also be found under Settings – many sites have a wee icon designed for this. If you do not you may need to have a chat with the Turboweb team about our designers’ services for getting these styled up.
If you have any questions about your contact page, feel free to give us a call on 0800 887 269.

How do I update my website banner? - 28th Jan 2019

Every one of the websites we make has the option to have image banners on the homepage. They are a great way to showcase a single or selection of images to visitors.
The size of your banner is usually dependent on the design and width of your website. Some banners span across the whole page, while others only take up a smaller portion.
No matter the design and layout of your website it is easy to add, remove, and swap out banner images.

What else can the banner do?

The banner can be informative like K9MD's. There is no rule saying your banner must be just a photo, but it is a good idea to keep in mind the design of your website.
You can advertise items on your website or introduce upcoming events like Gallery de Novo. Here they have also added a link to some of their banner images to take you to the relevant places on their website.

Uploading a banner image is easy, just follow these tips.

  1. When you first click on the Banner module you are given the option to create a new banner on a different page or edit an existing one. If you want to edit a page’s banner (e.g. your homepage banner) click the edit icon. The edit icon looks like a wee pencil on a sheet of paper.
  2. This will take you to the list of images you have for this banner. You might only have one image here, or you could have a few. You can add a banner image by clicking ‘Add Banner’, or unpublish existing ones by clicking the edit icon.
  3. There are two separate ways to manage banners – the default option and the advanced option. With the default option, you need to make sure your banner has the right dimensions before you upload. The advanced option allows you to upload a banner of different dimensions and then crop to the right size after. See this article to see which one you have, and feel free to ask us if you would like the advanced option.
  4. When uploading your banner, you’ll need the following: a banner title (for your records) and the image. The image needs to be quite large, otherwise, it could look blurry on larger monitors. Aim for an image that’s at least 1920 pixels wide. To check the size of your image on Windows 10 first open the image in the Windows Photos application, then click the three dots in the top right corner of the window. In the drop-down choose ‘File information’. On the left-hand side look for ‘Dimensions’. This is width x height, so you’ll want a number that looks something like 1920x800. If you’re unsure just give us a call and we’ll be more than happy to give you advice.
  5. There are two other options you can fill out when uploading your banner. The description field, and the ‘Target URL’. The description will show underneath your banner, so if you have a cool shot of somewhere you can write where the photo was taken in the description. The ‘Target URL’ allows you to put a link in the banner so you can link to various places on your website. This could include a link to an event, a product or service, or a news item.
  6. As always, remember to publish once you are done, and always save your changes.
For more information on uploading banners see our Knowledge Base. If you need any help or advice you’re more than welcome to give us a call on 0800 887 269 or email us at support@turboweb.co.nz.

Turboweb's Knowledge Base - 28th Jan 2019

Here at Turboweb, we want to make sure you have all the resources you need to manage your website successfully. As well as being able to call us at the office on 0800 887 269 or email us at support@turboweb.co.nz you also have a very handy Knowledge Base to consult. This is a great place to go if you get stuck or need extra help and guidance to update your website.

What is the Knowledge Base?

This is where we publish all our help articles. They cover many topics including logging in to your administration, using the Downloads module, creating a link, embedding a video, and more. 
Each article is a step-by-step guide, with handy tips on how to get more out of your Simple Web Manager. There are also some articles that give advice on topics like Search Engine Optimisation, using each of your modules, writing up your own content, and more.

How do I find the Turboweb Knowledge Base?

You can access the Knowledge Base through the administration of your website just by clicking the ‘Knowledge Base’ button in the navigation bar between ‘View Changes’, and ‘Support’.

There is a search bar to help you find anything you may need and if you can’t find what you’re looking for contact our support team – we are more than happy to help you out.

Give Turboweb Feedback

You can comment on each article and ask further questions to clarify what you would like to know. You can also give a thumbs up or down on the article which is very helpful as it will let us know what is good and what needs more information. 

Keeping your News and Events up-to-date - 16th Jan 2019

Website News and Events Not sure why you should bother with the news and events on your website? The benefits are greater than you might think.

So, what are the benefits?

Having recent and relevant content is a great way to improve your Google Search ranking. Your news and events items cover both points.
Uploading regular content such as news items keeps customers in the loop with important dates or things happening around your business, and it has the potential to increase engagement with your customers. Regular doesn’t mean every week! Once a month is more than enough to keep your website fresh.

Staying social

Post the link to these news items or events to your Facebook page rather than posting all that information twice. You’re saving yourself some time while also bringing more visitors to your website.

What can I do?

You can easily tune these new pages with your chosen keywords in your titles and headings (but don’t try to jam too many in!) Remember to rename any images before uploading them and give them relevant names and titles.
Check out our article on SEO for more information.
Not only are you giving yourself a boost to your position on Google you are also improving your overall professional appearance on your website.

How do I use the news and events modules?

These two modules might appear to be very similar, but they are made to work in slightly different ways. You use your events module to talk about anything that is coming up in the future. You’ll have a title, description, images, and the start and end dates of the event. What is important to keep in mind is that the event will remain in the events section of your website until it has ended. Once the event is over it will disappear from your website.
Good times to use your events module include things like sales, competitions, concerts, promotions, shows, sports games.
The news module is what you should use to talk about anything that has happened already. Last weeks event, for example. If you get some good photos from your event you can then post a wee bit about what happened and include those photos. This section has similar items to fill out – title, description, photos – but this time you only need one date. The date you’ll enter here is the date you want the news item to show up on your website (or the date of the event that happened). For example, you had a fair last week on the 5th and got some good photos. When you publish your news item you can put the 5th as the date. It will immediately appear on the website and be dated the 5th. On the other hand, if you have a new staff member starting next week on the 15th and want to have the news item ready to go on their starting day you can write it up and put the date as the 15th. Your News item will be there ready to go but won’t appear until the 15th! Very handy!
Good times to use your news module include introducing new staff, talking about changes and updates around the business, advertising job positions, talking about past events, posting industry related articles.

Keeping up with the competition

Websites are no longer things you can set up and leave to run on its own. To really compete for the top spot in search engine rankings you’ve got to keep your information recent and relevant.
Maintaining regular, consistent, and succinct updates to your website could, with time and patience, really put you ahead of the rest and crown you as the go-to people of your industry.

Support from Turboweb

Take a look at our knowledge base for step-by-step instructions on how to set up a news item or an event. Feel free to give us a call on 0800 887 269 if you need further help with this or send an email through to support@turboweb.co.nz and we’ll give you a hand from there.
If you need a hand with coming up with regular updates or you just don’t have the time check out our content writing services.

A quick recap of 2018 - 15th Jan 2019

A quick recap of 2018 2018 was a busy year for many of our clients. Here at Turboweb, we take pride in knowing that when we’re helping our clients tell their stories online, we’re also helping them take big strides within their industry.

Sustainability and environmental excellence awards

At the Beautiful Awards 2018, hosted by Keep New Zealand Beautiful, UYOC (Use Your Own Cup) won the award for Most Sustainable Business Project. This award honours New Zealand businesses who have achieved extraordinary results through an environmental or sustainability project in the past 12 months.
Sarah Moffitt works closely with Laura from UYOC to build and mould the ever-evolving website. UYOC aims to be a leader in change. The central focus is to minimise waste, raise money for charities, and to connect customers and businesses with common goals. The website allows businesses to profile themselves with different features including ‘no plastic straws’, ‘responsible food waste’, ‘sells reusable cups’, ‘use your own container’, ‘offers mug/jar library’, has "CupCycling", and ‘will refill water bottle’. Customers can then search for businesses filtering by feature.

Facebook business achievement

Throughout the year we have continued to work with RD Petroleum and several other clients with their ongoing online marketing. We were happy to reach our key targets for the RD Petroleum Facebook page midway through the year, but the icing on the top of the cake really was RDP being contacted by Facebook Business as a great business to feature in Facebook Business and Marketing.
RDP worked very hard on their online presence, with the help of our digital content coordinator, Jen Pearce. They moved from under 5,000 followers to around 7,000 in just one year. To give some perspective about 5,738 New Zealand Facebook pages have 5,000 followers, and only 1,092 pages have 7,000. That’s a big difference! They have a clear marketing plan made in conjunction with Turboweb, which means that all content generated, no matter the purpose, fits their branding.

Bring on the New Year!

After such a full-on year we’re looking forward to seeing what 2019 brings!
For a fresh start to the year why not begin with your website and update your content? In our article on news and events, we talk about the importance of keeping a website up to date. Your news and events modules are great ways to do this.
If you can’t find the right words and want to talk about our content writing services just give us a call on 0800 887 269 and we’ll be more than happy to help you out.

Website Copywriting - 15th Jun 2018

Website Copywriting

Don’t know where to start with your online marketing? Don’t know how to put your business into words online?

Your website information should be concise, and punchy – leaving customers feeling secure and relaxed about using your services or purchasing your products.

If you can articulate how customers can get problems solved using your services online and do it easily, in a way that your clients can relate to, they will assume you can fix them.

Optimising your website to include keywords and phrases, without compromising on the content for your readers and potential customers, can be a fine juggling act. Optimising your website so that it ranks well with search engines such as Google and Bing, and so increases in traffic; is hugely beneficial.

Website copywriting isn’t easy.

That’s why we have a qualified team of writers who can work with your business, whether face to face or over the phone and without any jargon, nut out what makes your business tick and how best to represent your company online. From the tone and feel of your company to key services and attributes. Writing for the web isn’t easy, if it was, everyone would do it! That’s why we’ve got a dedicated team to help with representing your company online.

What Turboweb provide:

  • Website copywriting
  • Email campaigns
  • Social media set-up and ongoing promotion and monitoring
  • Social media advertising
  • Google advertising
  • E-newsletters
  • Search Engine Optimisation
Contact Turboweb today if you'd like help with your website content.

What is web development and how can it help your business? - 10th May 2018

Turboweb offer in-house website development

Web development is a broad term for the work involved in developing a website for the internet, or an intranet (which is a private network). Web development commonly refers to the non-design aspects of building a website – so the nuts and bolts of it – the coding behind the design.

At Turboweb we have a team of developers who work with us on our website designs, including customised web development. Unlike other website companies in Otago and Southland, Turboweb have developers onsite and don’t outsource our development work. This allows us to more easily meet our clients' needs and requests, as we can easily work with our developers. This means any changes and adjustments can easily be met, as your business grows and changes.

How can web development help your business?


Getting your business online can have huge benefits, especially in New Zealand. Having an online presence for your business can expose your business to a huge audience of potential customers, that were otherwise unaware of your business and can be the key to getting your business ahead of the pack.

Your competitors might not be online, but New Zealand consumers are.

Let’s take a look at the stats on a New Zealand audience. According to the marketing director of yellow pages, only 50% of small businesses in New Zealand have some form of presence on the internet. Yet, according to Neilson, in 2016, 3.4million kiwis used the internet each week. That's 88% of the population aged over 10 years of age.

That’s an audience that small businesses should be taking advantage of, especially if your competitors aren’t taking advantage of the online market. Not only that, but mobile internet usage is growing in New Zealand with 3.1 million kiwis personally owning a mobile device or tablet. That’s 81% of the population aged over 10. Over half of all kiwis (56%) access the internet on our phones.

Did you know 2.8 million people in NZ visit social media across a month, with 88% of the online population aged 15+. Facebook and Youtube are still the top contenders in New Zealand.

All these stats mean now it’s more important than ever to get ahead of other businesses in New Zealand and get your business online. Web development is a great way to customise your website to represent your business in the best way it can be in the online space.

If you’re interested in web development and getting a website in Otago and Southland, give Turboweb a call.