Turboweb's Projects Module, for showcasing your top work - 3rd Oct 2019

Turboweb's Projects Module, for showcasing your top work

Show your clients what you can do and help them find the best person for their job: YOU.

Turboweb’s Projects Module is the perfect way to showcase your projects. It lets you highlight the specific strengths of your business and talk about the details of what you do in a far more specific way than is possible in a more general Services or Products page.

For example, take a look at Sims & Blue Ltd’s website.

Sims & Blue Ltd are Dunedin-based painters and decorators, and their website gives a great overview of the range of work that they offer. Their Services pages give a good general description of the residential and commercial painting, paper-hanging, and power washing that they provide.

But what if a client is typing something far more specific into their search engine? Or if they have concerns about whether Sims & Blue can really handle their own specific problem?

By having a Projects Module, Sims & Blue can talk in depth about the details of each project. Notice how they mention that they work closely with builders if a decorating job uncovers some underlying repair work that is needed. They mention borer, weatherboard replacement, fretwork, stripping off some lead-based paint. In another project they mention powerwashing and painting a caravan to match the holiday house they were working on, and talk about the care needed around stained glass windows and other period features.

Each of the homes featured in their Projects Module allows them to showcase some really specific details and examples of the work they do, and allows their clients to understand the expertise and flexibility they bring to a job.

Or check out Roof Restorers website

Roof Restorers Otago are a Dunedin-based roofing company. Like Sims & Blue, the Services section of their site gives a good solid overview of the type of repair and restoration work that they carry out.

But again, when your clients are looking for a firm to do a major piece of work, they often need to know more than generalities. Clients want to know that your firm can handle their own specific problem.

The Projects Module is used by Roof Restorers Otago to give a wide range of examples of their work. You’ll see villa restorations, new builds, a commercial complex, and a post-war brick & tile home. The Projects Module lets them talk about specific products and techniques used on the different roofs, and give examples of how they solved problems that came up during a job.

A Projects Module helps your clients to find your service

Not only does Turboweb’s Projects Module help your clients to really understand your work and develop trust in your firm, it helps them to find you in the first place.

When people type a query into a search engine, like Google, the search engine takes the words that they type in and goes looking for websites to show them.

Nobody knows all the details of how the search engines make the decisions, but we do know that they match phrases being used in the websites, the location of the searcher, the types of things they’ve searched for in the past, and whether the website looks like it has useful content on it.

Creating a website that a search engine ‘likes’, and will show to people, is called Search Engine Optimisation (or SEO), and it’s something that Turboweb does well.

A Projects Module gives the search engine more information about your company, what you do, what problems you solve, and who you help. And once a search engine knows that information, it will serve your website up to the very people who you want to reach: the people searching for a company that does just what you do.

Give Turboweb a call today to enquire about adding a Projects Module to your Turboweb site. Or if you are looking for a new website, or a website refresh we’d love to chat with you about that too. Phone (03) 4745953.

Are you recruiting staff or apprentices? - 1st Sep 2019

Turboweb's employment enquiry form makes staff recruitment easier

An employment enquiry form on your website can streamline the staff recruitment process.

We all know that having great staff is the key to a successful business. When it comes to recruiting new staff, it is so important that you get a good pool of applicants to choose from.

Of course, there are all the usual recruitment agencies and online job sites to list your vacancy, and sometimes you also need to cast the net a bit wider and advertise through your social media channels as well.

A great way to gather all those applications into the same place is to have a situations vacant page on your website. Not only can you advertise the job in more detail than is possible in a paid ad, you can also have people upload their CVs, work history, and cover letter right there on your site.

No more phone calls to your reception desk or cell-phone asking where to send their CV. And no more confusion about exactly what information you require. It’s all there on the form.

Check out some examples of career application forms on these Turboweb websites:

 

Turboweb can work with you to customise these forms in any way you need. We highly recommend them as an easy way for potential staff to know what they need to supply you, and upload the necessary documents straight to your inbox.

The Employment Enquiry form can easily be adapted for scholarship applications, apprenticeship schemes, course enrolments, grant applications and other uses.

Call Turboweb today on (03) 474 5953 to talk about adding a career or situations vacant section to your website.

How Do Your Service Pages Stack Up? - 30th Aug 2019

Turboweb fine-tunes your website content to turn visitors into customers

Did you know that most of the traffic to your website doesn’t come to the homepage? So where are your customers landing, and what do they find when they get there?

Websites aren’t like a traditional business, not everybody walks through the ‘front door’ and lands on your homepage.

Now, more than ever, people search for a specific service or solution and end up on one of the product or services pages of your website.

For example, you may have a plumbing business. In the past, people looking for a plumber would turn to their phone directories and look up “plumbers” and find you that way.

These days, people are just as likely to pull out their phones and type in “how do I fix a leaky tap?”, or “kitchen sink doesn’t drain properly”.

See the difference? If your website doesn’t mention leaky taps or kitchen sinks, then your site isn’t going to one of the ones that they find, no matter how well designed your homepage is.

So, what makes a good service or product page?

It is more important than ever to have quality content on your service and product pages.

The best product and service pages will answer your customer’s questions, give them the answers that they’re looking for, and establish you as an expert in your field.

You want your service and product pages to tell your story, and either entice your visitors to continue exploring your website, or to pick up the phone and call on you to solve their problem in person.

How is your content on these pages?

Have a look at your own product or service pages and see how they stack up.

Do your pages have engaging content with minimal jargon? You need to balance out the need to use the important descriptive keywords for your industry, with the need to be helpful and clear to your customer.

Are there enough words on the page? Search engines use the words on your pages to work out what your site is about and who to show it to. At Turboweb we recommend at least 400 words on each page for a good customer experience, and to allow your content to be found.

Does your site use images and video well? High-quality pictures and video are great ways of engaging with visitors to your site. A well-edited video can give simple demonstrations of your expertise, showcase a recent project, or give an example of your work.

Does each page invite your customer to take a specific action (sometimes known as a 'call to action')? Remember, each page is there to strengthen your relationship with your customer and to invite them to “call now to talk about your next project”, or “read more about our services” on another part of the site. Converting a visitor into a customer is sometimes as simple as just reminding them to take action..

Consider mentioning additional services or information the visitor might be interested in on that page, for example, FAQs around a product or service, or specifications.

For product pages, can the visitor download a PDF for more information? Is important information displayed, such as the product key, safety sheets, price or product dimensions? Omitting any of these things could contribute to losing a sale. While including these details could boost your ranking on search engines.

Is your site easy to navigate?

Do your service pages or product pages make a sale easy? For example, is your phone number displayed on the page? Is there a ‘buy now’ button or price list? Do you use contrasting or bright colours to make the buttons stand out? Is there enough white space (i.e. no clutter on the page) to make the calls to action obvious and easily navigable.

Easy navigation to the rest of your website from product and service pages is also very important, as customers may want to find out more about your business before purchasing. All Turboweb’s websites use the well known ‘home’ navigation option, and on mobile devices we use the ‘burger button’ option (a few lines stacked on the top right or left-hand side). These are intuitive navigation options that website visitors will instinctively use to further explore the rest of your website.

Are your pages aimed at the customer?

Every product or service solves a problem, or perceived problem, for the customer.

For example, the plumber we mentioned earlier is booked because of a leaky tap – the leaky tap is the problem. A cake decorator might make a sale because their customer has the “problem” of needing a gluten-free 3-tier wedding cake. A small Bed and Breakfast might make a booking because their website mentions that they have a charging station for electric cars, solving their customer’s problem of “where do I charge my electric car?” in their location.

Talking about, or making the customer aware of their perceived problem on your products and services pages does two things: Firstly, it means your customers can find you in search engines by raising your ranking for keywords that they are actually typing in. Secondly, it answers your customer’s questions and builds their trust in your ability to solve more of their problems, establishing you as an authority in your sector.

Turboweb can help

Turboweb have years of experience writing content for websites that turn visitors into customers. We keep up with the latest in Search Engine Optimisation (SEO) news and are focussed on providing a great experience for your visitors.

Is your site a little on the old side? If your site is a few years old, and the content is much the same as it was then, it’s time for a check-in with Turboweb to see how we can update and refresh your content to keep up with the searching habits of today’s visitors.

If you think your product and service pages could do with a bit of fine-tuning, or perhaps a complete re-write, give Turboweb a call today on (03) 474 5953.

Creating and maintaining your Google My Business listing - 22nd Jul 2019

Creating and maintaining your Google My Business listing

Google Business listings have become a natural part of searching online for information on shops and services available in your search area or under the product or service you are looking for.

What’s in a listing?

They give vital details on how to reach your business, as well as an insight as to what you sell, and what you’re about.

Listings can include images (logos, banners, team shots, external building shots, internal building, products), business opening hours (you can even include public holiday hours), phone numbers, website URLs, physical addresses, service and delivery areas, and business description.

You’ve also got even more options beyond these, like service prices, and reading and responding to reviews and messages from customers. You can even add posts to your Google My Business listing to alert customers to what's new with your business, and entice them with your latest offers and specials.

Did you know?

  • 86% of people look up the location of a business on Google Maps
  • 72% of consumers, who search for local businesses, end up visiting stores within eight kilometres.
  • 97% of people find out more about a local company through the internet in 2017.
  • 56% of local stores are yet to claim their local listing on Google. It is free to list business in either Bing Places for Business or Google My Business.
  • 70% of customers visit a store based on information found online.
  • 88% of consumers trust online reviews as much as they trust personal recommendations.
  • 86% of consumers read reviews for local businesses (including 95% of people aged 18-34)

(statistics sourced from BrightLocal Local Consumer Review Survey 2018 and Junto)
So, what do these numbers tell us? Having an online presence as a business is more important than ever with a world that conducts more and more of its business online. If people want to know more about your business, they will look you up in a search engine (the most frequently used is Google), so its vital to make all information about you as accessible as possible.

Visitors need quick, concise, and helpful information when making purchasing decisions and this information is vital to have in your Google Business listing. If you were to Google ‘Restaurants near me’ Google will show you a map with pinpoints of all the local restaurants and below this a list of their names, location, an indication of price, restaurant type tags, and their star rating. Clicking on these will bring up their Business listing which gives an overview with key information – the ability to book a table (depending on whether the restaurant has enabled this option), peak busy times, questions and answers, and reviews (as well as all the other basic information mentioned previously). All this gives users wanting to make a quick decision all they need to do so.

People will read the reviews left of your business – these are often left in places like Facebook and Google (the business listing) where they will be seen by many. You need to be aware of these reviews and respond if needed (89% of consumers read businesses' responses to reviews) and take the chance to turn a negative review into a positive. These reviews left behind by previous customers will be read by anyone looking up your business and will likely impact their decision on whether to use your services or buy your product.

How can I get one?

When going to set up your Google Business listing you might find that it already exists, ready for you to claim it, or, if you are a brand-new business, you may need to create a new one from scratch.
To get started the very first thing you need to do is to log in to https://business.google.com/ with your Google account (best to make this a Gmail for your business – you can link your work email to a new Gmail account).
If this is your first time logging in, then you can just follow the prompts to create your new listing. Type in your business name – if Google already has a listing for it (but unclaimed) then it will suggest it to you here. Just follow the steps, filling out your information and include everything it asks for (and don’t forget your website URL!)
At the very end, you will need to verify your business is yours. This might involve getting a call or a text with a verification code, but you may not get this option if your business does not meet the criteria (e.g. very new, or unknown to Google) so you may need to wait for a postcard with a verification code to arrive in the mail.
Once your listing is verified it will be visible to the public and any changes you make will be seen. In the meantime, you can add in more information to make the profile as complete as possible. Include photos of your business, staff, and products (if possible). You can include your logo, a description of your business, your opening hours, and even create posts. You'll be able to see and respond to any reviews or questions visitors leave.

Turboweb’s Google Package

Here at Turboweb, we understand how tricky it can be getting everything you need set up when you’ve got no time on your hands. That’s why we have our Google Package (previously mentioned in our article about Google Analytics) – this package takes care of the set up of your Google Analytics, Search Console, Tag Manager, and Business Listing for $240+GST. All the tricky stuff is done for you so you can focus on running your business, and using these (incredibly) useful tools to make decisions, and monitor and improve performance.

If this sounds like something you’d like us to help you with, or you just have some questions about it all, give us a call on 0800 887 269 or email up at support@turboweb.co.nz and we’ll help you out.

Tips for success on social media - 21st Jun 2019

Tips for success on social media Turboweb is here to help when it comes to the crazy world of social media. Here are six tips to help you succeed on social media. Even better, if you don’t have the time or would rather concentrate on what you’re good at (e.g. running your business), you can have Turboweb help manage your social profiles and online marketing for you. Just call us today to get started.

Social marketing requires listening.

That means listening to what your customers have to say in reviews and comments and writing back to them in an appropriate way. It means actively looking for reviews of your business across platforms like Facebook and Google Places or Trip Advisor and taking onboard what those customers have to say.

With the next generation coming through, online reviews hold as much weight as a referral from a friend.

Conversations should be the goal of social marketing.

It’s not just about getting your voice out there, but it’s about having a conversation with your clients. It’s often too easy for brands to ignore or even try to hide negative feedback or awkward comments, but brands that do a stellar job at social write back to negative feedback and comments, often turning a customer’s problem into a well-solved solution.

Social media is about relationship-building and networking on a massive scale.

Be helpful.

Help your customers out on social media. For example, if you’re about to launch a new product, let customers know that new things are coming soon. A customer is stuck or having problems with something? Help them out on social. More and more, customers are expecting to get help from social media channels.

Gone are the days of spending hours (hopefully!) on a help phone line.

You don't have to be on every network. Go where your customers are.

A ‘social graveyard’ (unused social media channels) is not a good look for any business. Stick with one or two social channels and work at nailing them. It doesn’t mean posting every day either. Concentrate on quality content over quantity. Look back at your metrics regularly and see what is getting engagement. Take your time to really work at one or two social channels, rather than doing a set and forget.

Too many companies ignore social media or don’t put the effort into it. In 2017, 2.3 million kiwis accessed Facebook every day. Yes, every day. There’s bound to be a few customers for you on there, so put the effort in and don’t discredit it. Over 60% of New Zealanders are on Facebook.

Convert your followers into website views.

Don’t waste time double posting every bit of news you get or every photo you take. These are perfect opportunities to drive more traffic to your website. Recently uploaded a news item on your website? Post the link to your Facebook page. Got some new photos in your gallery? Post the link of the album! This isn’t to say you can’t post anything solely on social media, but it is good to identify opportunities where you can get more people to visit your website, and perhaps see a bit more of what you have to offer.

If you include an image in your news article your Facebook post will use it in the thumbnail. You can include a separate caption like “check out the latest news from Turboweb”, to encourage users to click on it.

First impressions last

Think of your social media channels as your 24/7 marketing person. Make sure your bio is up to date, and your images are eye-catching and up to date. Have good quality images on your profiles, and don’t leave any profile images or main banners blank. Also, consider the types of people that might search for your business’s social profiles – it might not just be potential customers but potential employees. Recent psychological research has shown that we draw conclusions about people based on a given photo in less than a second (in 40 milliseconds to be precise) so make sure you vet that next profile photo (whether personal or business based, ask the team what they think) first before putting it up.

If you’re finding, understandably, that your time is spent running your business is overtaking your ability to effectively run or post regularly on your social media channels, or you simply don’t know what to post – talk to Turboweb. We’re here to help and can take the pain away from managing it all yourself so that you can get on with doing what you do well – running your business.

Give us a call on 0800 887 269 or email us at info@turboweb.co.nz to learn more about our content writing services.

Getting new testimonials for your website - 6th Jun 2019

Getting new testimonials for your website Depending on the business type, part of the Turboweb content writing process when we create a new website involves contacting our client’s past customers for testimonials that we can then add to the new website.

Why do I need testimonials?

Testimonials are a great way to demonstrate your businesses worth. They tell your customers stories and their experience with you and give your business boost in credibility and reliability.
People frequently check reviews and ratings before choosing to buy a product, stay in a hotel, or eat at a restaurant, and even more so if they are looking to spend a chunk of money. You need to put your best foot forward and show potential customers exactly what they can expect from you.

Some methods for getting a testimonial

Contact your top ten clients and ask them for a testimonial – you can do this by email or phone so it’s a good method if you don’t have much time. Send them a few questions (like the ones below) to help them get started.
Do a survey or interview at the end of the project and ask permission to publish good responses – if you have a wee bit of time to catch up with your client at the end of the project it is a good opportunity to ask for their feedback and if they mind writing something for your website.
Grab a few words for a testimonial while meeting with a client - for example, if a client praises your work, ask if they would mind having that repeated on your website.
If you get a good review on Facebook, Google, or other social media, reach out to the person, and ask to use their review.  Always get permission first!

Questions to ask to get a thoughtful testimonial

To help your client provide a good testimonial, ask these questions:
  • What originally brought them to your business?
  • How long have they been using your business, and why they keep using it?
  • Would they recommend it to others?
  • What hesitation or concerns did you have before you started?
  • How did you find the process?
  • How well do you think the final result meets your expectations?
  • If appropriate, is there a photo or logo image that could go with the testimonial?

Remember - always get consent before publishing

Before you publish their testimonial statement on your website, always provide a copy to your client and get their approval first.  Testimonials are all about building trust and using your client's words without their authorisation is breaking that trust!

Adding the testimonials to your website

Testimonials are added to the website in the Testimonials module and appear on the testimonials page. If you don’t have these just get in touch via support@turboweb.co.nz or 0800 887 269 and we can add them for you.
Testimonials and the testimonials page act much like the Team module and the about page – each individual testimonial is added in separately and can have its own image alongside it.
Make sure when adding in the testimonial you take out any personal information (like their surname). You

What if I just don’t have time?

If you just don’t have the time in the day or you’re simply stuck, let Turboweb take the hassle out of your hands with our content writing services. Contact Turboweb today on 0800 887 269 or support@turboweb.co.nz to discuss how we can help you tell your story online.
 

Making the most of your Downloads module - 14th Apr 2019

Making the most of your Downloads module

Using your downloads module

For some businesses, the Downloads module in their Simple Web Manager is a valuable tool. You can use it to store helpful files for users of your website including policies and procedures, new catalogues and brochures, and even sound and video files.


Adding a downloadable file

To begin using your Downloads module open it up from the home screen of your Simple Web Manager.

The first step is to click ‘Add Download’.
You will need a title for the downloadable file (so you can easily find it when you link to it), and the file itself. If you want to add an image (.gif, .png, or .jpg) you can add it in the second section, ‘Image’, and all other file types will be uploaded in the ‘Attachments’ section.
Remember to publish the item and then save your changes.

Please note that while the item in the Downloads module needs to be published for it to be linked to, the overall ‘Downloads’ page does not need to be published.

See this article for step-by-step instructions and screenshots.


Creating a link to your download

The next step is to link to the item you have just added to your Downloads module.

Select the text in the admin you wish to link the file to and click the ‘link’ icon in the toolbar (it looks like a chain link).
The link type will be ‘Something on your website’, and under the ‘Link to:’ drop-down scroll until you see the ‘Downloads’ header and then the title that you gave the download you wish to link to.
Once you’ve selected the download you can click OK, and then save your changes.
Clicking ‘View Changes’ in the top navigation bar of your admin will allow you to navigate to your website where you can test your new link.

If you ever need to update the file (e.g. from the 2018 version to the 2019 version) simply go back to your Downloads module, and click ‘Edit’ on the file you need to update (instead of adding a completely new download) and then removing the current attachment or image and adding in a new one. This way you will not need to update any links in the text of your website.

In this article, we show you how to add a link to a download file (as well as creating other links).


What to do if you get stuck?

If you ever run into trouble or have any questions just give us a call on 0800 887 269 or email us at support@turboweb.co.nz.
 

A rundown of Google Analytics - 18th Mar 2019

Why get Google Analytics on your Turboweb Simple Web Manager site?

Do you know how many people visit your website every week and where they come from?
Google Analytics is a powerful, free tool which tracks the traffic on your website including which pages people are viewing the most, and the ones which aren’t quite as popular.
Google Analytics offers a very robust set of tools to help you understand what is really going on with your website.

Here are a few good reasons to use Google Analytics:

  • View accurate website traffic patterns and trends.
  • Learn where visitors come from e.g. Social media, other website links, links in emails .
  • Understand what visitors do once they arrive at the website.
  • Track how many visitors completed a certain action (purchase, lead enquiry, call, etc).
  • See which pages retain visitors the longest.
  • Learn where people leave the site (exactly which page).
 

How to set up Google Analytics

We highly recommend you get Google Analytics installed on your Simple Web Manager website. The set-up process is straightforward and, if you need assistance, our client support is on hand to help you out. We've provided a few simple steps you can take to get it up and running:
  1. Head on over to www.google.com/analytics to get started.
  2. Click Sign Up and either enter a current Google account login or create a new one that is relevant to your company (remember to save your login details in a safe place for future reference).
  3. Enter in the required website information in the setup process. This includes the website name, the URL, industry category, and correct time zone. You’ll need to accept the Terms and Conditions – make sure you set them to the right country!
  4. After completing the set-up, you will be supplied with the Universal Analytics tracking code. Copy this code and paste it into the Google Analytics ID field in your Simple Web Manager administration via Admin > Settings > Google.
  5. Lastly, you might want to give us access to your analytics so we can help you figure out the numbers and assist you in any troubleshooting. To do this go to the Analytics Dashboard and click 'admin' in the side-panel menu. Under the Property column click 'user management'. Click the blue circle with the + sign and select 'Add users'. In the email address field enter turbowebnz@gmail.com and select the top three tick boxes. Finish up by clicking 'Add' at the top of the screen.
Check out this help article in our knowledge base for more detailed steps on getting your Google Analytics up and running, or if all this sounds like too much, Turboweb can take the pressure off you with our Google package. This doesn’t just cover the set-up of Google Analytics, it also sorts out Google Tag Manager, Google Search Console, and your Google My Business listing. Our Google package is $240 + GST.

What do all of these numbers mean?

So you’ve got the Analytics set-up. Now what? How do you turn this information into something useful?
It can get very complicated very quickly when setting up your account in Analytics. Google gives you many options to separate out and filter data down to monitor very specific points. That’s not something that can really be expected of regular people and more information than you'd ever need.
In this article in our knowledge base we’ll give you an overview of each of the basic reports you’ll see on your dashboard, like a stacked bar graph that shows you where users are coming from (if they searched for you directly, if they clicked a link on Facebook, or an ad etc), a world map to show where users are based, and a pie chart that shows the percentage of users using a desktop, a mobile device, or a tablet.
There are a few other main reports on your dashboard and many more in-depth reports you can view from the side menu.

If you would like to discuss Turboweb setting this up for you, or you’d like some pointers setting it up yourself, or you just need help figuring out what the reports mean, feel free to give us a call on 0800 887 269 or email us at support@turboweb.co.nz and we’ll help you out.