How to update your holiday hours in Google My Business - 4th Dec 2019

How to update your holiday hours in Google My Business

Keep your customers happy this holiday season by clearly communicating when you are open for business.

Even if your business hours are unchanged over the holiday period, it’s a good idea to make it clear that your holiday hours are accurate. Otherwise you can miss out on business as clients tend to assume that the information is out-of-date.

Update your business hours in Google My Business.

The fastest way to get the word out about your holiday hours is to set “special hours” in your Google My Business account. That way whenever a potential customer searches for your company online your holiday hours will be right there in your company’s listing.

Not sure what Google My Business is? Check out this quick introductory article.

By adding special hours for the holiday season, your normal hours will remain in place for the other days, removing any confusion about when you are open this summer.

You can add regular hours and special hours to your Google My Business listing by going to and signing in.

If you haven’t set regular hours for your business, you’ll need to do that first.

Once you’ve navigated to the Info > Special Hours section you’ll be prompted to either confirm hours for upcoming holidays, or to set special hours.

Too much on your plate between now and Christmas?

Take the hassle out of updating your holiday hours on Google My Business by contacting Turboweb. We are offering a 'Holiday Hours' package to our existing customers where we update your Christmas and New Year hours on your website and on Google My Business.

If we don’t already manage your Google My Business listing, contact us about updating your website for the holiday period, and we’d love to help you out with Google My Business too. Helping you to get visible and stay visible in today’s fast-changing online world is what Turboweb do.

Phone us now on 0800 TURBOWEB (0800 887 269) or email

Turboweb's Mosaic Image Gallery - 7th Nov 2019

Are you looking for a better way to display your photos on your website?

Perhaps you have a large number of photos that you would love to showcase on your site. Maybe you have regular events and want to have an easy way to display all the photos from a great day out. Or if you’re a travel or tour operator, for instance, you'll want to give people an instant impression of all the sights and scenery on offer.

Displaying a large number of photos on a standard website can be difficult to manage. Large file sizes can make the page slow to load, meaning your clients may just move onto something more interesting rather than waiting for your images to appear. As well as that, if your photos are a mix of portrait and landscape orientations then the end result can look patchy or strange as the default gallery doesn’t always handle the different shapes well.

Introducing Turboweb’s Mosaic Image Gallery.

What we’ve created is an easy way for you to upload photos to the back end of the website, and for the website itself to automatically handle the file size of the photos, and display them in a smooth mosaic where landscape and portrait orientation photos play nicely together and the overall effect is visually pleasing.

When you have a Turboweb website, you get to make your own changes to the content of your site. You get full control of the images that are displayed and can make changes to your content whenever you need to.

For many of our clients our standard image gallery is perfect for displaying a handful of photos to showcase examples of products and services. But sometimes you just need to level it up.

Take a look at David Wall Photo Tours gallery.

Take a look at David Wall Photo Tours to really get a good feel for how this gallery option could work for your business.

David Wall hosts local and international photography tours, and his website needed a way to really display his photography to full advantage. Turboweb’s developers created our new mosaic image gallery to load quickly, handle a large number of photos of different orientations, and be easy for David to add new photos to the display. The gallery seamlessly takes any new photos and automatically ensures that the display looks great every time.

Call Turboweb today.

If you have an existing Turboweb website and want to take your photo displays to the next level, give us a call on 03 4745953 and have a chat about adding the new Mosaic Image Gallery to your site.

If your website isn’t with Turboweb yet, pick up the phone or drop us an email. We'd love to have a chat about how we can work with you to design a website that really meets all your needs.

Turboweb's Projects Module, for showcasing your top work - 3rd Oct 2019

Turboweb's Projects Module, for showcasing your top work

Show your clients what you can do and help them find the best person for their job: YOU.

Turboweb’s Projects Module is the perfect way to showcase your projects. It lets you highlight the specific strengths of your business and talk about the details of what you do in a far more specific way than is possible in a more general Services or Products page.

For example, take a look at Sims & Blue Ltd’s website.

Sims & Blue Ltd are Dunedin-based painters and decorators, and their website gives a great overview of the range of work that they offer. Their Services pages give a good general description of the residential and commercial painting, paper-hanging, and power washing that they provide.

But what if a client is typing something far more specific into their search engine? Or if they have concerns about whether Sims & Blue can really handle their own specific problem?

By having a Projects Module, Sims & Blue can talk in depth about the details of each project. Notice how they mention that they work closely with builders if a decorating job uncovers some underlying repair work that is needed. They mention borer, weatherboard replacement, fretwork, stripping off some lead-based paint. In another project they mention powerwashing and painting a caravan to match the holiday house they were working on, and talk about the care needed around stained glass windows and other period features.

Each of the homes featured in their Projects Module allows them to showcase some really specific details and examples of the work they do, and allows their clients to understand the expertise and flexibility they bring to a job.

Or check out Roof Restorers website

Roof Restorers Otago are a Dunedin-based roofing company. Like Sims & Blue, the Services section of their site gives a good solid overview of the type of repair and restoration work that they carry out.

But again, when your clients are looking for a firm to do a major piece of work, they often need to know more than generalities. Clients want to know that your firm can handle their own specific problem.

The Projects Module is used by Roof Restorers Otago to give a wide range of examples of their work. You’ll see villa restorations, new builds, a commercial complex, and a post-war brick & tile home. The Projects Module lets them talk about specific products and techniques used on the different roofs, and give examples of how they solved problems that came up during a job.

A Projects Module helps your clients to find your service

Not only does Turboweb’s Projects Module help your clients to really understand your work and develop trust in your firm, it helps them to find you in the first place.

When people type a query into a search engine, like Google, the search engine takes the words that they type in and goes looking for websites to show them.

Nobody knows all the details of how the search engines make the decisions, but we do know that they match phrases being used in the websites, the location of the searcher, the types of things they’ve searched for in the past, and whether the website looks like it has useful content on it.

Creating a website that a search engine ‘likes’, and will show to people, is called Search Engine Optimisation (or SEO), and it’s something that Turboweb does well.

A Projects Module gives the search engine more information about your company, what you do, what problems you solve, and who you help. And once a search engine knows that information, it will serve your website up to the very people who you want to reach: the people searching for a company that does just what you do.

Give Turboweb a call today to enquire about adding a Projects Module to your Turboweb site. Or if you are looking for a new website, or a website refresh we’d love to chat with you about that too. Phone (03) 4745953.

Are you recruiting staff or apprentices? - 1st Sep 2019

Turboweb's employment enquiry form makes staff recruitment easier

An employment enquiry form on your website can streamline the staff recruitment process.

We all know that having great staff is the key to a successful business. When it comes to recruiting new staff, it is so important that you get a good pool of applicants to choose from.

Of course, there are all the usual recruitment agencies and online job sites to list your vacancy, and sometimes you also need to cast the net a bit wider and advertise through your social media channels as well.

A great way to gather all those applications into the same place is to have a situations vacant page on your website. Not only can you advertise the job in more detail than is possible in a paid ad, you can also have people upload their CVs, work history, and cover letter right there on your site.

No more phone calls to your reception desk or cell-phone asking where to send their CV. And no more confusion about exactly what information you require. It’s all there on the form.

Check out some examples of career application forms on these Turboweb websites:


Turboweb can work with you to customise these forms in any way you need. We highly recommend them as an easy way for potential staff to know what they need to supply you, and upload the necessary documents straight to your inbox.

The Employment Enquiry form can easily be adapted for scholarship applications, apprenticeship schemes, course enrolments, grant applications and other uses.

Call Turboweb today on (03) 474 5953 to talk about adding a career or situations vacant section to your website.

How Do Your Service Pages Stack Up? - 30th Aug 2019

Turboweb fine-tunes your website content to turn visitors into customers

Did you know that most of the traffic to your website doesn’t come to the homepage? So where are your customers landing, and what do they find when they get there?

Websites aren’t like a traditional business, not everybody walks through the ‘front door’ and lands on your homepage.

Now, more than ever, people search for a specific service or solution and end up on one of the product or services pages of your website.

For example, you may have a plumbing business. In the past, people looking for a plumber would turn to their phone directories and look up “plumbers” and find you that way.

These days, people are just as likely to pull out their phones and type in “how do I fix a leaky tap?”, or “kitchen sink doesn’t drain properly”.

See the difference? If your website doesn’t mention leaky taps or kitchen sinks, then your site isn’t going to one of the ones that they find, no matter how well designed your homepage is.

So, what makes a good service or product page?

It is more important than ever to have quality content on your service and product pages.

The best product and service pages will answer your customer’s questions, give them the answers that they’re looking for, and establish you as an expert in your field.

You want your service and product pages to tell your story, and either entice your visitors to continue exploring your website, or to pick up the phone and call on you to solve their problem in person.

How is your content on these pages?

Have a look at your own product or service pages and see how they stack up.

Do your pages have engaging content with minimal jargon? You need to balance out the need to use the important descriptive keywords for your industry, with the need to be helpful and clear to your customer.

Are there enough words on the page? Search engines use the words on your pages to work out what your site is about and who to show it to. At Turboweb we recommend at least 400 words on each page for a good customer experience, and to allow your content to be found.

Does your site use images and video well? High-quality pictures and video are great ways of engaging with visitors to your site. A well-edited video can give simple demonstrations of your expertise, showcase a recent project, or give an example of your work.

Does each page invite your customer to take a specific action (sometimes known as a 'call to action')? Remember, each page is there to strengthen your relationship with your customer and to invite them to “call now to talk about your next project”, or “read more about our services” on another part of the site. Converting a visitor into a customer is sometimes as simple as just reminding them to take action..

Consider mentioning additional services or information the visitor might be interested in on that page, for example, FAQs around a product or service, or specifications.

For product pages, can the visitor download a PDF for more information? Is important information displayed, such as the product key, safety sheets, price or product dimensions? Omitting any of these things could contribute to losing a sale. While including these details could boost your ranking on search engines.

Is your site easy to navigate?

Do your service pages or product pages make a sale easy? For example, is your phone number displayed on the page? Is there a ‘buy now’ button or price list? Do you use contrasting or bright colours to make the buttons stand out? Is there enough white space (i.e. no clutter on the page) to make the calls to action obvious and easily navigable.

Easy navigation to the rest of your website from product and service pages is also very important, as customers may want to find out more about your business before purchasing. All Turboweb’s websites use the well known ‘home’ navigation option, and on mobile devices we use the ‘burger button’ option (a few lines stacked on the top right or left-hand side). These are intuitive navigation options that website visitors will instinctively use to further explore the rest of your website.

Are your pages aimed at the customer?

Every product or service solves a problem, or perceived problem, for the customer.

For example, the plumber we mentioned earlier is booked because of a leaky tap – the leaky tap is the problem. A cake decorator might make a sale because their customer has the “problem” of needing a gluten-free 3-tier wedding cake. A small Bed and Breakfast might make a booking because their website mentions that they have a charging station for electric cars, solving their customer’s problem of “where do I charge my electric car?” in their location.

Talking about, or making the customer aware of their perceived problem on your products and services pages does two things: Firstly, it means your customers can find you in search engines by raising your ranking for keywords that they are actually typing in. Secondly, it answers your customer’s questions and builds their trust in your ability to solve more of their problems, establishing you as an authority in your sector.

Turboweb can help

Turboweb have years of experience writing content for websites that turn visitors into customers. We keep up with the latest in Search Engine Optimisation (SEO) news and are focussed on providing a great experience for your visitors.

Is your site a little on the old side? If your site is a few years old, and the content is much the same as it was then, it’s time for a check-in with Turboweb to see how we can update and refresh your content to keep up with the searching habits of today’s visitors.

If you think your product and service pages could do with a bit of fine-tuning, or perhaps a complete re-write, give Turboweb a call today on (03) 474 5953.

Creating and maintaining your Google My Business listing - 22nd Jul 2019

Creating and maintaining your Google My Business listing

Google Business listings have become a natural part of searching online for information on shops and services available in your search area or under the product or service you are looking for.

What’s in a listing?

They give vital details on how to reach your business, as well as an insight as to what you sell, and what you’re about.

Listings can include images (logos, banners, team shots, external building shots, internal building, products), business opening hours (you can even include public holiday hours), phone numbers, website URLs, physical addresses, service and delivery areas, and business description.

You’ve also got even more options beyond these, like service prices, and reading and responding to reviews and messages from customers. You can even add posts to your Google My Business listing to alert customers to what's new with your business, and entice them with your latest offers and specials.

Did you know?

  • 86% of people look up the location of a business on Google Maps
  • 72% of consumers, who search for local businesses, end up visiting stores within eight kilometres.
  • 97% of people find out more about a local company through the internet in 2017.
  • 56% of local stores are yet to claim their local listing on Google. It is free to list business in either Bing Places for Business or Google My Business.
  • 70% of customers visit a store based on information found online.
  • 88% of consumers trust online reviews as much as they trust personal recommendations.
  • 86% of consumers read reviews for local businesses (including 95% of people aged 18-34)

(statistics sourced from BrightLocal Local Consumer Review Survey 2018 and Junto)
So, what do these numbers tell us? Having an online presence as a business is more important than ever with a world that conducts more and more of its business online. If people want to know more about your business, they will look you up in a search engine (the most frequently used is Google), so its vital to make all information about you as accessible as possible.

Visitors need quick, concise, and helpful information when making purchasing decisions and this information is vital to have in your Google Business listing. If you were to Google ‘Restaurants near me’ Google will show you a map with pinpoints of all the local restaurants and below this a list of their names, location, an indication of price, restaurant type tags, and their star rating. Clicking on these will bring up their Business listing which gives an overview with key information – the ability to book a table (depending on whether the restaurant has enabled this option), peak busy times, questions and answers, and reviews (as well as all the other basic information mentioned previously). All this gives users wanting to make a quick decision all they need to do so.

People will read the reviews left of your business – these are often left in places like Facebook and Google (the business listing) where they will be seen by many. You need to be aware of these reviews and respond if needed (89% of consumers read businesses' responses to reviews) and take the chance to turn a negative review into a positive. These reviews left behind by previous customers will be read by anyone looking up your business and will likely impact their decision on whether to use your services or buy your product.

How can I get one?

When going to set up your Google Business listing you might find that it already exists, ready for you to claim it, or, if you are a brand-new business, you may need to create a new one from scratch.
To get started the very first thing you need to do is to log in to with your Google account (best to make this a Gmail for your business – you can link your work email to a new Gmail account).
If this is your first time logging in, then you can just follow the prompts to create your new listing. Type in your business name – if Google already has a listing for it (but unclaimed) then it will suggest it to you here. Just follow the steps, filling out your information and include everything it asks for (and don’t forget your website URL!)
At the very end, you will need to verify your business is yours. This might involve getting a call or a text with a verification code, but you may not get this option if your business does not meet the criteria (e.g. very new, or unknown to Google) so you may need to wait for a postcard with a verification code to arrive in the mail.
Once your listing is verified it will be visible to the public and any changes you make will be seen. In the meantime, you can add in more information to make the profile as complete as possible. Include photos of your business, staff, and products (if possible). You can include your logo, a description of your business, your opening hours, and even create posts. You'll be able to see and respond to any reviews or questions visitors leave.

Turboweb’s Google Package

Here at Turboweb, we understand how tricky it can be getting everything you need set up when you’ve got no time on your hands. That’s why we have our Google Package (previously mentioned in our article about Google Analytics) – this package takes care of the set up of your Google Analytics, Search Console, Tag Manager, and Business Listing for $240+GST. All the tricky stuff is done for you so you can focus on running your business, and using these (incredibly) useful tools to make decisions, and monitor and improve performance.

If this sounds like something you’d like us to help you with, or you just have some questions about it all, give us a call on 0800 887 269 or email up at and we’ll help you out.

Tips for success on social media - 21st Jun 2019

Tips for success on social media Turboweb is here to help when it comes to the crazy world of social media. Here are six tips to help you succeed on social media. Even better, if you don’t have the time or would rather concentrate on what you’re good at (e.g. running your business), you can have Turboweb help manage your social profiles and online marketing for you. Just call us today to get started.

Social marketing requires listening.

That means listening to what your customers have to say in reviews and comments and writing back to them in an appropriate way. It means actively looking for reviews of your business across platforms like Facebook and Google Places or Trip Advisor and taking onboard what those customers have to say.

With the next generation coming through, online reviews hold as much weight as a referral from a friend.

Conversations should be the goal of social marketing.

It’s not just about getting your voice out there, but it’s about having a conversation with your clients. It’s often too easy for brands to ignore or even try to hide negative feedback or awkward comments, but brands that do a stellar job at social write back to negative feedback and comments, often turning a customer’s problem into a well-solved solution.

Social media is about relationship-building and networking on a massive scale.

Be helpful.

Help your customers out on social media. For example, if you’re about to launch a new product, let customers know that new things are coming soon. A customer is stuck or having problems with something? Help them out on social. More and more, customers are expecting to get help from social media channels.

Gone are the days of spending hours (hopefully!) on a help phone line.

You don't have to be on every network. Go where your customers are.

A ‘social graveyard’ (unused social media channels) is not a good look for any business. Stick with one or two social channels and work at nailing them. It doesn’t mean posting every day either. Concentrate on quality content over quantity. Look back at your metrics regularly and see what is getting engagement. Take your time to really work at one or two social channels, rather than doing a set and forget.

Too many companies ignore social media or don’t put the effort into it. In 2017, 2.3 million kiwis accessed Facebook every day. Yes, every day. There’s bound to be a few customers for you on there, so put the effort in and don’t discredit it. Over 60% of New Zealanders are on Facebook.

Convert your followers into website views.

Don’t waste time double posting every bit of news you get or every photo you take. These are perfect opportunities to drive more traffic to your website. Recently uploaded a news item on your website? Post the link to your Facebook page. Got some new photos in your gallery? Post the link of the album! This isn’t to say you can’t post anything solely on social media, but it is good to identify opportunities where you can get more people to visit your website, and perhaps see a bit more of what you have to offer.

If you include an image in your news article your Facebook post will use it in the thumbnail. You can include a separate caption like “check out the latest news from Turboweb”, to encourage users to click on it.

First impressions last

Think of your social media channels as your 24/7 marketing person. Make sure your bio is up to date, and your images are eye-catching and up to date. Have good quality images on your profiles, and don’t leave any profile images or main banners blank. Also, consider the types of people that might search for your business’s social profiles – it might not just be potential customers but potential employees. Recent psychological research has shown that we draw conclusions about people based on a given photo in less than a second (in 40 milliseconds to be precise) so make sure you vet that next profile photo (whether personal or business based, ask the team what they think) first before putting it up.

If you’re finding, understandably, that your time is spent running your business is overtaking your ability to effectively run or post regularly on your social media channels, or you simply don’t know what to post – talk to Turboweb. We’re here to help and can take the pain away from managing it all yourself so that you can get on with doing what you do well – running your business.

Give us a call on 0800 887 269 or email us at to learn more about our content writing services.

Getting new testimonials for your website - 6th Jun 2019

Getting new testimonials for your website Depending on the business type, part of the Turboweb content writing process when we create a new website involves contacting our client’s past customers for testimonials that we can then add to the new website.

Why do I need testimonials?

Testimonials are a great way to demonstrate your businesses worth. They tell your customers stories and their experience with you and give your business boost in credibility and reliability.
People frequently check reviews and ratings before choosing to buy a product, stay in a hotel, or eat at a restaurant, and even more so if they are looking to spend a chunk of money. You need to put your best foot forward and show potential customers exactly what they can expect from you.

Some methods for getting a testimonial

Contact your top ten clients and ask them for a testimonial – you can do this by email or phone so it’s a good method if you don’t have much time. Send them a few questions (like the ones below) to help them get started.
Do a survey or interview at the end of the project and ask permission to publish good responses – if you have a wee bit of time to catch up with your client at the end of the project it is a good opportunity to ask for their feedback and if they mind writing something for your website.
Grab a few words for a testimonial while meeting with a client - for example, if a client praises your work, ask if they would mind having that repeated on your website.
If you get a good review on Facebook, Google, or other social media, reach out to the person, and ask to use their review.  Always get permission first!

Questions to ask to get a thoughtful testimonial

To help your client provide a good testimonial, ask these questions:
  • What originally brought them to your business?
  • How long have they been using your business, and why they keep using it?
  • Would they recommend it to others?
  • What hesitation or concerns did you have before you started?
  • How did you find the process?
  • How well do you think the final result meets your expectations?
  • If appropriate, is there a photo or logo image that could go with the testimonial?

Remember - always get consent before publishing

Before you publish their testimonial statement on your website, always provide a copy to your client and get their approval first.  Testimonials are all about building trust and using your client's words without their authorisation is breaking that trust!

Adding the testimonials to your website

Testimonials are added to the website in the Testimonials module and appear on the testimonials page. If you don’t have these just get in touch via or 0800 887 269 and we can add them for you.
Testimonials and the testimonials page act much like the Team module and the about page – each individual testimonial is added in separately and can have its own image alongside it.
Make sure when adding in the testimonial you take out any personal information (like their surname). You

What if I just don’t have time?

If you just don’t have the time in the day or you’re simply stuck, let Turboweb take the hassle out of your hands with our content writing services. Contact Turboweb today on 0800 887 269 or to discuss how we can help you tell your story online.