Creating and maintaining your Google My Business listing - 22nd Jul 2019

Creating and maintaining your Google My Business listing

Google Business listings have become a natural part of searching online for information on shops and services available in your search area or under the product or service you are looking for.

What’s in a listing?

They give vital details on how to reach your business, as well as an insight as to what you sell, and what you’re about.

Listings can include images (logos, banners, team shots, external building shots, internal building, products), business opening hours (you can even include public holiday hours), phone numbers, website URLs, physical addresses, service and delivery areas, and business description.

You’ve also got even more options beyond these, like service prices, and reading and responding to reviews and messages from customers. You can even add posts to your Google My Business listing to alert customers to what's new with your business, and entice them with your latest offers and specials.

Did you know?

  • 86% of people look up the location of a business on Google Maps
  • 72% of consumers, who search for local businesses, end up visiting stores within eight kilometres.
  • 97% of people find out more about a local company through the internet in 2017.
  • 56% of local stores are yet to claim their local listing on Google. It is free to list business in either Bing Places for Business or Google My Business.
  • 70% of customers visit a store based on information found online.
  • 88% of consumers trust online reviews as much as they trust personal recommendations.
  • 86% of consumers read reviews for local businesses (including 95% of people aged 18-34)

(statistics sourced from BrightLocal Local Consumer Review Survey 2018 and Junto)
So, what do these numbers tell us? Having an online presence as a business is more important than ever with a world that conducts more and more of its business online. If people want to know more about your business, they will look you up in a search engine (the most frequently used is Google), so its vital to make all information about you as accessible as possible.

Visitors need quick, concise, and helpful information when making purchasing decisions and this information is vital to have in your Google Business listing. If you were to Google ‘Restaurants near me’ Google will show you a map with pinpoints of all the local restaurants and below this a list of their names, location, an indication of price, restaurant type tags, and their star rating. Clicking on these will bring up their Business listing which gives an overview with key information – the ability to book a table (depending on whether the restaurant has enabled this option), peak busy times, questions and answers, and reviews (as well as all the other basic information mentioned previously). All this gives users wanting to make a quick decision all they need to do so.

People will read the reviews left of your business – these are often left in places like Facebook and Google (the business listing) where they will be seen by many. You need to be aware of these reviews and respond if needed (89% of consumers read businesses' responses to reviews) and take the chance to turn a negative review into a positive. These reviews left behind by previous customers will be read by anyone looking up your business and will likely impact their decision on whether to use your services or buy your product.

How can I get one?

When going to set up your Google Business listing you might find that it already exists, ready for you to claim it, or, if you are a brand-new business, you may need to create a new one from scratch.
To get started the very first thing you need to do is to log in to https://business.google.com/ with your Google account (best to make this a Gmail for your business – you can link your work email to a new Gmail account).
If this is your first time logging in, then you can just follow the prompts to create your new listing. Type in your business name – if Google already has a listing for it (but unclaimed) then it will suggest it to you here. Just follow the steps, filling out your information and include everything it asks for (and don’t forget your website URL!)
At the very end, you will need to verify your business is yours. This might involve getting a call or a text with a verification code, but you may not get this option if your business does not meet the criteria (e.g. very new, or unknown to Google) so you may need to wait for a postcard with a verification code to arrive in the mail.
Once your listing is verified it will be visible to the public and any changes you make will be seen. In the meantime, you can add in more information to make the profile as complete as possible. Include photos of your business, staff, and products (if possible). You can include your logo, a description of your business, your opening hours, and even create posts. You'll be able to see and respond to any reviews or questions visitors leave.

Turboweb’s Google Package

Here at Turboweb, we understand how tricky it can be getting everything you need set up when you’ve got no time on your hands. That’s why we have our Google Package (previously mentioned in our article about Google Analytics) – this package takes care of the set up of your Google Analytics, Search Console, Tag Manager, and Business Listing for $240+GST. All the tricky stuff is done for you so you can focus on running your business, and using these (incredibly) useful tools to make decisions, and monitor and improve performance.

If this sounds like something you’d like us to help you with, or you just have some questions about it all, give us a call on 0800 887 269 or email up at support@turboweb.co.nz and we’ll help you out.

Tips for success on social media - 21st Jun 2019

Tips for success on social media Turboweb is here to help when it comes to the crazy world of social media. Here are six tips to help you succeed on social media. Even better, if you don’t have the time or would rather concentrate on what you’re good at (e.g. running your business), you can have Turboweb help manage your social profiles and online marketing for you. Just call us today to get started.

Social marketing requires listening.

That means listening to what your customers have to say in reviews and comments and writing back to them in an appropriate way. It means actively looking for reviews of your business across platforms like Facebook and Google Places or Trip Advisor and taking onboard what those customers have to say.

With the next generation coming through, online reviews hold as much weight as a referral from a friend.

Conversations should be the goal of social marketing.

It’s not just about getting your voice out there, but it’s about having a conversation with your clients. It’s often too easy for brands to ignore or even try to hide negative feedback or awkward comments, but brands that do a stellar job at social write back to negative feedback and comments, often turning a customer’s problem into a well-solved solution.

Social media is about relationship-building and networking on a massive scale.

Be helpful.

Help your customers out on social media. For example, if you’re about to launch a new product, let customers know that new things are coming soon. A customer is stuck or having problems with something? Help them out on social. More and more, customers are expecting to get help from social media channels.

Gone are the days of spending hours (hopefully!) on a help phone line.

You don't have to be on every network. Go where your customers are.

A ‘social graveyard’ (unused social media channels) is not a good look for any business. Stick with one or two social channels and work at nailing them. It doesn’t mean posting every day either. Concentrate on quality content over quantity. Look back at your metrics regularly and see what is getting engagement. Take your time to really work at one or two social channels, rather than doing a set and forget.

Too many companies ignore social media or don’t put the effort into it. In 2017, 2.3 million kiwis accessed Facebook every day. Yes, every day. There’s bound to be a few customers for you on there, so put the effort in and don’t discredit it. Over 60% of New Zealanders are on Facebook.

Convert your followers into website views.

Don’t waste time double posting every bit of news you get or every photo you take. These are perfect opportunities to drive more traffic to your website. Recently uploaded a news item on your website? Post the link to your Facebook page. Got some new photos in your gallery? Post the link of the album! This isn’t to say you can’t post anything solely on social media, but it is good to identify opportunities where you can get more people to visit your website, and perhaps see a bit more of what you have to offer.

If you include an image in your news article your Facebook post will use it in the thumbnail. You can include a separate caption like “check out the latest news from Turboweb”, to encourage users to click on it.

First impressions last

Think of your social media channels as your 24/7 marketing person. Make sure your bio is up to date, and your images are eye-catching and up to date. Have good quality images on your profiles, and don’t leave any profile images or main banners blank. Also, consider the types of people that might search for your business’s social profiles – it might not just be potential customers but potential employees. Recent psychological research has shown that we draw conclusions about people based on a given photo in less than a second (in 40 milliseconds to be precise) so make sure you vet that next profile photo (whether personal or business based, ask the team what they think) first before putting it up.

If you’re finding, understandably, that your time is spent running your business is overtaking your ability to effectively run or post regularly on your social media channels, or you simply don’t know what to post – talk to Turboweb. We’re here to help and can take the pain away from managing it all yourself so that you can get on with doing what you do well – running your business.

Give us a call on 0800 887 269 or email us at info@turboweb.co.nz to learn more about our content writing services.

Getting new testimonials for your website - 6th Jun 2019

Getting new testimonials for your website Depending on the business type, part of the Turboweb content writing process when we create a new website involves contacting our client’s past customers for testimonials that we can then add to the new website.

Why do I need testimonials?

Testimonials are a great way to demonstrate your businesses worth. They tell your customers stories and their experience with you and give your business boost in credibility and reliability.
People frequently check reviews and ratings before choosing to buy a product, stay in a hotel, or eat at a restaurant, and even more so if they are looking to spend a chunk of money. You need to put your best foot forward and show potential customers exactly what they can expect from you.

Some methods for getting a testimonial

Contact your top ten clients and ask them for a testimonial – you can do this by email or phone so it’s a good method if you don’t have much time. Send them a few questions (like the ones below) to help them get started.
Do a survey or interview at the end of the project and ask permission to publish good responses – if you have a wee bit of time to catch up with your client at the end of the project it is a good opportunity to ask for their feedback and if they mind writing something for your website.
Grab a few words for a testimonial while meeting with a client - for example, if a client praises your work, ask if they would mind having that repeated on your website.
If you get a good review on Facebook, Google, or other social media, reach out to the person, and ask to use their review.  Always get permission first!

Questions to ask to get a thoughtful testimonial

To help your client provide a good testimonial, ask these questions:
  • What originally brought them to your business?
  • How long have they been using your business, and why they keep using it?
  • Would they recommend it to others?
  • What hesitation or concerns did you have before you started?
  • How did you find the process?
  • How well do you think the final result meets your expectations?
  • If appropriate, is there a photo or logo image that could go with the testimonial?

Remember - always get consent before publishing

Before you publish their testimonial statement on your website, always provide a copy to your client and get their approval first.  Testimonials are all about building trust and using your client's words without their authorisation is breaking that trust!

Adding the testimonials to your website

Testimonials are added to the website in the Testimonials module and appear on the testimonials page. If you don’t have these just get in touch via support@turboweb.co.nz or 0800 887 269 and we can add them for you.
Testimonials and the testimonials page act much like the Team module and the about page – each individual testimonial is added in separately and can have its own image alongside it.
Make sure when adding in the testimonial you take out any personal information (like their surname). You

What if I just don’t have time?

If you just don’t have the time in the day or you’re simply stuck, let Turboweb take the hassle out of your hands with our content writing services. Contact Turboweb today on 0800 887 269 or support@turboweb.co.nz to discuss how we can help you tell your story online.
 

Making the most of your Downloads module - 14th Apr 2019

Making the most of your Downloads module

Using your downloads module

For some businesses, the Downloads module in their Simple Web Manager is a valuable tool. You can use it to store helpful files for users of your website including policies and procedures, new catalogues and brochures, and even sound and video files.


Adding a downloadable file

To begin using your Downloads module open it up from the home screen of your Simple Web Manager.

The first step is to click ‘Add Download’.
You will need a title for the downloadable file (so you can easily find it when you link to it), and the file itself. If you want to add an image (.gif, .png, or .jpg) you can add it in the second section, ‘Image’, and all other file types will be uploaded in the ‘Attachments’ section.
Remember to publish the item and then save your changes.

Please note that while the item in the Downloads module needs to be published for it to be linked to, the overall ‘Downloads’ page does not need to be published.

See this article for step-by-step instructions and screenshots.


Creating a link to your download

The next step is to link to the item you have just added to your Downloads module.

Select the text in the admin you wish to link the file to and click the ‘link’ icon in the toolbar (it looks like a chain link).
The link type will be ‘Something on your website’, and under the ‘Link to:’ drop-down scroll until you see the ‘Downloads’ header and then the title that you gave the download you wish to link to.
Once you’ve selected the download you can click OK, and then save your changes.
Clicking ‘View Changes’ in the top navigation bar of your admin will allow you to navigate to your website where you can test your new link.

If you ever need to update the file (e.g. from the 2018 version to the 2019 version) simply go back to your Downloads module, and click ‘Edit’ on the file you need to update (instead of adding a completely new download) and then removing the current attachment or image and adding in a new one. This way you will not need to update any links in the text of your website.

In this article, we show you how to add a link to a download file (as well as creating other links).


What to do if you get stuck?

If you ever run into trouble or have any questions just give us a call on 0800 887 269 or email us at support@turboweb.co.nz.
 

A rundown of Google Analytics - 18th Mar 2019

Why get Google Analytics on your Turboweb Simple Web Manager site?

Do you know how many people visit your website every week and where they come from?
Google Analytics is a powerful, free tool which tracks the traffic on your website including which pages people are viewing the most, and the ones which aren’t quite as popular.
Google Analytics offers a very robust set of tools to help you understand what is really going on with your website.

Here are a few good reasons to use Google Analytics:

  • View accurate website traffic patterns and trends.
  • Learn where visitors come from e.g. Social media, other website links, links in emails .
  • Understand what visitors do once they arrive at the website.
  • Track how many visitors completed a certain action (purchase, lead enquiry, call, etc).
  • See which pages retain visitors the longest.
  • Learn where people leave the site (exactly which page).
 

How to set up Google Analytics

We highly recommend you get Google Analytics installed on your Simple Web Manager website. The set-up process is straightforward and, if you need assistance, our client support is on hand to help you out. We've provided a few simple steps you can take to get it up and running:
  1. Head on over to www.google.com/analytics to get started.
  2. Click Sign Up and either enter a current Google account login or create a new one that is relevant to your company (remember to save your login details in a safe place for future reference).
  3. Enter in the required website information in the setup process. This includes the website name, the URL, industry category, and correct time zone. You’ll need to accept the Terms and Conditions – make sure you set them to the right country!
  4. After completing the set-up, you will be supplied with the Universal Analytics tracking code. Copy this code and paste it into the Google Analytics ID field in your Simple Web Manager administration via Admin > Settings > Google.
  5. Lastly, you might want to give us access to your analytics so we can help you figure out the numbers and assist you in any troubleshooting. To do this go to the Analytics Dashboard and click 'admin' in the side-panel menu. Under the Property column click 'user management'. Click the blue circle with the + sign and select 'Add users'. In the email address field enter turbowebnz@gmail.com and select the top three tick boxes. Finish up by clicking 'Add' at the top of the screen.
Check out this help article in our knowledge base for more detailed steps on getting your Google Analytics up and running, or if all this sounds like too much, Turboweb can take the pressure off you with our Google package. This doesn’t just cover the set-up of Google Analytics, it also sorts out Google Tag Manager, Google Search Console, and your Google My Business listing. Our Google package is $240 + GST.

What do all of these numbers mean?

So you’ve got the Analytics set-up. Now what? How do you turn this information into something useful?
It can get very complicated very quickly when setting up your account in Analytics. Google gives you many options to separate out and filter data down to monitor very specific points. That’s not something that can really be expected of regular people and more information than you'd ever need.
In this article in our knowledge base we’ll give you an overview of each of the basic reports you’ll see on your dashboard, like a stacked bar graph that shows you where users are coming from (if they searched for you directly, if they clicked a link on Facebook, or an ad etc), a world map to show where users are based, and a pie chart that shows the percentage of users using a desktop, a mobile device, or a tablet.
There are a few other main reports on your dashboard and many more in-depth reports you can view from the side menu.

If you would like to discuss Turboweb setting this up for you, or you’d like some pointers setting it up yourself, or you just need help figuring out what the reports mean, feel free to give us a call on 0800 887 269 or email us at support@turboweb.co.nz and we’ll help you out.

Best practices for your contact page - 27th Feb 2019

All the websites that we make have a Contact page and for good reason – not only does it improve your trust ranking with search engines like Google and Bing, it also improves trust with your clients. It makes it easy, convenient, and fast for potential customers to find or contact you.

How does the contact page work in my Simple Web Manager site?

The contact page is made up of two sections. The top half, where the title is and any text you want to include, is edited in the Pages module.
This top half is a useful place to include extra information that might be useful to your website visitors. This could include your office/opening hours, an after-hours emergency number, contact numbers or emails for specific people, and an expected response time (only include this if you know you can stick to it).

The bottom half of the page, with the contact form, is edited in your Simple Web Manager settings under the Contact module.
The bottom half – the contact form – includes a form for the visitor to fill out, your postal and physical address details, and a map to visually locate you. You can choose to have this map turned off if you like, but if you have an office or shop where people can pop in and see you, it is a good idea to include this as it makes it a lot easier for potential customers to find you.

You are also able to include multiple offices or shop sites here, each with their own contact details and map. To do this just click 'Add More Locations' in the Contact module. You’ll need to give the new location a separate name e.g. 'Dunedin office', and 'Gore office'.

It's really important to remember to update your addresses on your website if you ever move your office or shop! When you do this make sure to check that you've updated the map, too.
The email address you enter in the Contacts module is the email address any enquiries from your contact form will be sent to.

Useful tips to remember for your Contact page

  • In the Pages module give this page the title 'Contact <<Your business name>>', instead of 'Contact Us'. It is better for your Search Engine Optimisation to do this, rather than a generic title as this more likely to be what potential customers could be searching for i.e., they’re using the search term 'contact Turboweb' or 'Turboweb contact number'.
  • Putting email addresses on the contact page is at your own risk – the form isn’t guaranteed to filter out all the spam, but it has a CAPTCHA button to help protect you. This CAPTCHA is industry standard and is also used by Google. Any email addresses written on the contact page itself are open to being read by bots designed to find email addresses on websites and put them onto spam mailing lists.
  • You can link to the contact page from other places on your website. For example, you might say 'To learn more about our residential work, please contact Turbobuild' at the bottom of your page about your residential work. It’s a great way to guide visitors towards making the next step and contacting you about their needs.
  • Your social media links can be found as a wee button that visitors can click to be instantly taken to your social media page of choice. You can find them, generally, in the header or footer of the website, and they can be accessed from every page. This keeps your contact page decluttered with only necessary information. The links to your social media profiles are added through the Social module, which can also be found under Settings – many sites have a wee icon designed for this. If you do not you may need to have a chat with the Turboweb team about our designers’ services for getting these styled up.
If you have any questions about your contact page, feel free to give us a call on 0800 887 269.

How do I update my website banner? - 28th Jan 2019

Every one of the websites we make has the option to have image banners on the homepage. They are a great way to showcase a single or selection of images to visitors.
The size of your banner is usually dependent on the design and width of your website. Some banners span across the whole page, while others only take up a smaller portion.
No matter the design and layout of your website it is easy to add, remove, and swap out banner images.

What else can the banner do?

The banner can be informative like K9MD's. There is no rule saying your banner must be just a photo, but it is a good idea to keep in mind the design of your website.
You can advertise items on your website or introduce upcoming events like Gallery de Novo. Here they have also added a link to some of their banner images to take you to the relevant places on their website.

Uploading a banner image is easy, just follow these tips.

  1. When you first click on the Banner module you are given the option to create a new banner on a different page or edit an existing one. If you want to edit a page’s banner (e.g. your homepage banner) click the edit icon. The edit icon looks like a wee pencil on a sheet of paper.
  2. This will take you to the list of images you have for this banner. You might only have one image here, or you could have a few. You can add a banner image by clicking ‘Add Banner’, or unpublish existing ones by clicking the edit icon.
  3. There are two separate ways to manage banners – the default option and the advanced option. With the default option, you need to make sure your banner has the right dimensions before you upload. The advanced option allows you to upload a banner of different dimensions and then crop to the right size after. See this article to see which one you have, and feel free to ask us if you would like the advanced option.
  4. When uploading your banner, you’ll need the following: a banner title (for your records) and the image. The image needs to be quite large, otherwise, it could look blurry on larger monitors. Aim for an image that’s at least 1920 pixels wide. To check the size of your image on Windows 10 first open the image in the Windows Photos application, then click the three dots in the top right corner of the window. In the drop-down choose ‘File information’. On the left-hand side look for ‘Dimensions’. This is width x height, so you’ll want a number that looks something like 1920x800. If you’re unsure just give us a call and we’ll be more than happy to give you advice.
  5. There are two other options you can fill out when uploading your banner. The description field, and the ‘Target URL’. The description will show underneath your banner, so if you have a cool shot of somewhere you can write where the photo was taken in the description. The ‘Target URL’ allows you to put a link in the banner so you can link to various places on your website. This could include a link to an event, a product or service, or a news item.
  6. As always, remember to publish once you are done, and always save your changes.
 
For more information on uploading banners see our Knowledge Base. If you need any help or advice you’re more than welcome to give us a call on 0800 887 269 or email us at support@turboweb.co.nz.
 

Turboweb's Knowledge Base - 28th Jan 2019

Here at Turboweb, we want to make sure you have all the resources you need to manage your website successfully. As well as being able to call us at the office on 0800 887 269 or email us at support@turboweb.co.nz you also have a very handy Knowledge Base to consult. This is a great place to go if you get stuck or need extra help and guidance to update your website.

What is the Knowledge Base?

This is where we publish all our help articles. They cover many topics including logging in to your administration, using the Downloads module, creating a link, embedding a video, and more. 
Each article is a step-by-step guide, with handy tips on how to get more out of your Simple Web Manager. There are also some articles that give advice on topics like Search Engine Optimisation, using each of your modules, writing up your own content, and more.

How do I find the Turboweb Knowledge Base?

You can access the Knowledge Base through the administration of your website just by clicking the ‘Knowledge Base’ button in the navigation bar between ‘View Changes’, and ‘Support’.

There is a search bar to help you find anything you may need and if you can’t find what you’re looking for contact our support team – we are more than happy to help you out.

Give Turboweb Feedback

You can comment on each article and ask further questions to clarify what you would like to know. You can also give a thumbs up or down on the article which is very helpful as it will let us know what is good and what needs more information.