Why is it important to update your website regularly? - 27th Jun 2017

When it comes to representing your business online, these four things are critical:
  • Expertise
  • Authority
  • Trust
  • Maintenance
Not only are these what the potential customers visiting your website are judging you on they are also important aspects that help determine your website’s ranking on search engines, such as Google.

To show you have expertise in your area you need to include detailed content around each service or product you provide, if this content is good enough it will then be referenced and shared by other people, establishing you are an authority on the topic.
To demonstrate trust, you need to publish examples of your successful projects, client testimonials and reviews, and make your privacy and security statements clear.

Google looks for, on-topic content, added over a period of time. In other words, people writing about the same topic, multiple times, over an extended timeframe. The basic premise of any search engine is to supply relevant, recent, content to the person looking for the information. Adding fresh content regularly means your website will be the most recent, relevant response to the search query.

To be able to do this your website needs to super easy to edit. Turboweb’s Simple Web Manager websites allow you to add news and events quickly and easily, and you can also add pages, subpages, testimonials, and labelled images. All our clients are entitled to full support, so if you have any questions at all about how best to update your website then email us at support@turboweb.co.nz or call 0800 TURBOWEB.

Too busy to update your website yourself or want to just stick to what you’re good at? Turboweb offer an ongoing Web Angel service, so you can leave all the updates to us – we have packages to suit almost any budget.
 

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