The face of advertising is changing for the better - 6th Apr 2017

The face of advertising is changing for the better

Many people that we talk to often express that they are unsure where exactly their marketing dollars go and if they are getting ‘value for money’ when it comes to advertising.

Most of you will be aware that marketing has changed dramatically over the past decade, with less focus on television, radio and print media and more focus on online marketing, including social media. This is good news for small to medium business, because the bottom-line is that you can now target the people who are most likely to be interested in your business and therefore you get much more ‘bang for your buck’. The other major advantage of online marketing is that you can measure your success easily, so you can make informed decisions about where to spend your money as you move forward.

The basis of any online marketing campaign is having a solid foundation – a clear brand and a website that tells the story of what you do and truly reflects the business and the people who work there.

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