Stoney Creek - Boots and All. - 3rd Mar 2010

When Stoney Creek owner Kerry Crawford asked us to quote for his new website we jumped at the challenge to provide a comprehensive and extensively customised site. Kerry wanted to be able to imbed video, add a blog, and send out newsletters with stock items attached. We chose ecommerce platform Magento and contracted design company Firebrand for a visually pleasing, easy to navigate site.

We asked Kerry what it was about our proposal that sold it to him. He said that while many website companies tried seducing him with amazing technology and glamorous features we knew his audience and approached the job with the “eye of a retailer”. We also understood that a lot of Stoney Creek’s customers are rural and still battling with dial up internet connections so needed a site that was quick to load. While we may have had an advantage because we built Stoney Creek’s earlier websites it was gratifying to hear that of all the options Kerry considered ours is the one he believes will best sell his great range of outdoor gear.

Even better was hearing that we have achieved a site that is simple and clean with a non-computer geek focus for Stoney Creek’s non geeky customers. If you are looking for great winter boots or other outdoor gear check out Stoney Creek at

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