Implications of Google secure search - 3rd Oct 2013

While recent changes to Google's keyword data have sent some Search Engine (SEO) professionals scrambling, the need for fresh, on-topic content on your website is more important than ever. Google's aim is to provide the very best information to those searching, so it is cracking down on those who may be using clever "tricks" to influence these searches in preference to those websites who actually deliver.

Far from being rocket science, the websites that are likely to rank more highly in organic search results are those that provide the information that the searcher is looking for. Content management systems, like our Simple Web Manager, make it easy for website owners to update their websites regularly, providing the latest, specific information.

Something as simple as adding well-labelled images or writing a short news item can increase your ranking significantly.

~ Sarah

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