Establishing trust & credibility online - Tip #4 - 5th Sep 2013

Tip #4 Keep it fresh

The most important thing to do is make sure your contact details are up-to-date and opening hours are correct on your website. If you collect leads via a form or email address, make sure your form is working correctly and that your mailbox will accept incoming email.

Regularly check your website, making sure all the links on your site are working correctly and forwarding where you expect. Spell check your website and make sure all images are labelled and displaying correctly. 

An out-of-date website can seriously erode your credibility. Incorrect information and broken functionality, shows a lack of attention to detail and will make a visitor question the level of service they will receive from your organisation.

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