It’s a bit about the numbers. Turns out the majority of kiwis are on Facebook. With over two million kiwis on Facebook. Kiwis also spend a lot of viewing time on social media, you can engage with your audience in a different way and build a network or community around a business.
When it comes to different social media, there’s just so much out there and it’s always changing – Facebook, Twitter, Instagram, Youtube, Snapchat, TikTok, Pinterest, etc. Well, let’s be geeks, and look at the stats before jumping in. In NZ, according to Nielsen Online Ratings, here’s some recent numbers on kiwis on social media:
- Facebook 2,689,000
- YouTube 2,236,000
- Pinterest 727,000
- Twitter 600,000
- LinkedIn 561,000
- Instagram 489,000
Looking at the stats, it looks like Facebook and Youtube are your best bet, as they have the biggest audience, but some platforms are fantastic for certain kinds of businesses or cater more to different age groups. For example, if your audience is under 25, we’d recommend Snapchat (depending on your business), as that’s where all the young ones are. In saying that, social media is always changing and it looks like TikTok will be big in 2020 with younger audiences.
At the end of the day, it’s about making the time to update your social media and committing to it. If you simply don’t think you have the time or energy for it, talk to us and we can help establish an online marketing plan and template to help you achieve your social media goals for your business, including booking in things like a 30 minute meeting that puts in plan a month of online marketing.